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The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of electronic commerce research : JECR 17 (2016) 4, pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
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Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia; Dens, Nathalie; Pelsmacker, … - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
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How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de; Dens, Nathalie; Verberckmoes, Shana - In: Journal of electronic commerce research : JECR 20 (2019) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
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The effect of atmospheric cues and involvement on pleasure and relaxation : the spa hotel context
Loureiro, Sandra Maria Correia; Almeida, Marta; Rita, Paulo - In: International journal of hospitality management 35 (2013), pp. 35-43
Persistent link: https://www.econbiz.de/10010225936
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Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of electronic commerce research : JECR 14 (2013) 4, pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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The role of the rural tourism experience economy in place attachment and behavioral intentions
Loureiro, Sandra Maria Correia - In: International journal of hospitality management 40 (2014), pp. 1-9
Persistent link: https://www.econbiz.de/10010388610
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How to exploit the user base for online products : a product integration perspective
Song, Peijian; Cheng, Zhang; Xu, Heng - In: Journal of electronic commerce research : JECR 13 (2012) 4, pp. 356-372
Persistent link: https://www.econbiz.de/10009728072
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Consumer segmentation analysis of multichannel and multistage consumption : a latent class MNL approach
Wang, Quansheng; Yang, Xue; Song, Peijian; Sia, Choon Ling - In: Journal of electronic commerce research : JECR 15 (2014) 4, pp. 339-358
Persistent link: https://www.econbiz.de/10010476759
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What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa; Loureiro, Sandra Maria Correia - In: International journal of hospitality management 114 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
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Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.; El-Kassar, Abdul-Nasser; Loureiro, … - In: International journal of hospitality management 80 (2019), pp. 78-90
Persistent link: https://www.econbiz.de/10012058611