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Cyclical effects of advertising on hotel sales, risk and return
Chen, Ming-Hsiang - In: International journal of hospitality management 46 (2015), pp. 169-179
Persistent link: https://www.econbiz.de/10011301974
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Does advertising spending improve sales performance?
Assaf, A. Georges; Josiassen, Alexander; Mattila, Anna S.; … - In: International journal of hospitality management 48 (2015), pp. 161-166
Persistent link: https://www.econbiz.de/10011341591
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Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa; Jang, Soocheong - In: International journal of hospitality management 53 (2016), pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
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Feelings of uncertainty and powerlessness from Covid-19 : implications for advertising appeals in the restaurant industry
Yang, Bi; Hwang, Yoo Hee; Mattila, Anna S. - In: International journal of hospitality management 97 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012820054
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The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian; Mattila, Anna S. - In: International journal of hospitality management 95 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
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Influence of solitary or commensal dining advertisements on consumers' expectations of and attitudes toward foods and restaurants
Wang, Chujun; Zhao, Zhenhua; Wan, Xiaoang - In: International journal of hospitality management 104 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013255923
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Mr. Potato Head fights food waste : the effect of anthropomorphism in promoting ugly food
Shao, Xiaolong; Jeong, EunHa; Jang, Soocheong; Xu, Yang - In: International journal of hospitality management 89 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012293740
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A fad or the future? : examining the effectiveness of virtual reality advertising in the hotel industry
Leung, Xi Y.; Lyu, Jiaying; Bai, Billy - In: International journal of hospitality management 88 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012293884
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Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.; Busser, James A.; Bai, Billy - In: International journal of hospitality management 74 (2018), pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
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Ethnic food advertising formats and consumers' responses : picture-dominant or text-dominant?
Kim, DongHee; Jang, Soocheong - In: International journal of hospitality management 82 (2019), pp. 5-12
Persistent link: https://www.econbiz.de/10012121356