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~isPartOf:"International journal of hospitality management"
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Brand management
103
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103
Consumer behaviour
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Brand image
79
Markenimage
79
Hotel industry
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Hotellerie
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King, Ceridwyn
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International journal of hospitality management
Journal of business research : JBR
760
The journal of brand management : an international journal
638
The journal of product & brand management
416
SpringerLink / Bücher
373
Journal of retailing and consumer services
369
Working paper / Türkiye Cumhuriyet Merkez Bankası
199
Psychology & marketing
184
Journal of Product & Brand Management
177
MPRA Paper
169
European journal of marketing : EJM
164
Siyasal Bilgiler Fakültesi dergisi / Ankara Üniversitesi
160
Tourism management : research, policies, practice
147
Asia Pacific journal of marketing and logistics
145
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
144
Journal of marketing communications
134
Marketing intelligence & planning
132
Journal of marketing management : MM
130
Industrial marketing management : the international journal for industrial and high-tech firms
127
Journal of strategic marketing
127
Journal of travel and tourism marketing
126
Strategic Direction
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Applied economics
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ODTÜ gelişme dergisi / Orta Doǧu Teknik Üniversitesi, Iktisadi ve Idari Bilimler Fakültesi
117
Springer eBook Collection
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Discussion paper series / IZA
116
Ankara Üniversitesi Siyasal Bilgiler Fakültesi yayınları
115
IZA Discussion Papers
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Turkish economic review for finance, industry, trade
109
Journal of marketing
105
The IUP journal of brand management : IJBRM
103
Journal of the Academy of Marketing Science
101
Yapı Kredı economic review : quarterly publ. of Yapı-Kredı Bank
97
International journal of economics and financial issues : IJEFI
96
Journal of international consumer marketing
96
Journal of fashion marketing and management
94
International marketing review
92
Discussion papers / Turkish Economic Association
91
European Journal of Marketing
91
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ECONIS (ZBW)
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1
It affects, it affects not : a quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Tasci, Asli D. A.
;
Guillet, Basak Denizci
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 774-782
Persistent link: https://www.econbiz.de/10009242184
Saved in:
2
The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee
;
Magnini, Vincent P.
;
Singal, Manisha
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
Saved in:
3
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
4
The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
34
(
2013
),
pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
Saved in:
5
"That's not my job" : exploring the employee perspective in the development of brand ambassadors
Xiong, Lina
;
King, Ceridwyn
;
Piehler, Rico
- In:
International journal of hospitality management
35
(
2013
),
pp. 348-359
Persistent link: https://www.econbiz.de/10010225771
Saved in:
6
Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon
;
Hsu, Cathy H. C.
- In:
International journal of hospitality management
36
(
2014
),
pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
Saved in:
7
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
8
Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
Saved in:
9
Understanding service experience and its impact on brand image in hospitality sector
Manhas, Parikshat Singh
;
Tukamushaba, Eddy Kurobuza
- In:
International journal of hospitality management
45
(
2015
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010503888
Saved in:
10
Crafting and testing a central precept in service-dominant logic : hotel employees' brand-citizenship behavior and customers' brand trust
Xie, Li-shan
;
Peng, Jia-min
;
Huan, Tzung-cheng
- In:
International journal of hospitality management
42
(
2014
),
pp. 1-8
Persistent link: https://www.econbiz.de/10010410828
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