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Examining the differential effects of social and economic rewards in a hotel loyalty program
Lee, Jin-soo; Tsang, Nelson; Pan, Steve - In: International journal of hospitality management 49 (2015), pp. 17-27
Persistent link: https://www.econbiz.de/10011377608
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Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin; Baloglu, Seyhmus; Tanford, Sarah - In: International journal of hospitality management 76 (2019) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
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Investigating the impact of surprise rewards on consumer responses
Wu, Luorong; Mattila, Anna S.; Hanks, Lydia - In: International journal of hospitality management 50 (2015), pp. 27-35
Persistent link: https://www.econbiz.de/10011387907
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Hotel loyalty programs : the halo effect
Pizam, Abraham - In: International journal of hospitality management 48 (2015), pp. 167-168
Persistent link: https://www.econbiz.de/10011341590
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What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee; Gao, Yixing; Mattila, Anna S. - In: International journal of hospitality management 87 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
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The role of loyalty programs in boosting hotel guest loyalty : impact of switching barriers
Koo, Bonhak; Yu, Jongsik; Han, Heesup - In: International journal of hospitality management 84 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012146199
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Do reward programs truly build loyalty for lodging industry?
Hu, Hsin-hui Sunny; Huang, Chun-te; Chen, Po-tsang - In: International journal of hospitality management 29 (2010) 1, pp. 128-135
Persistent link: https://www.econbiz.de/10003964245
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The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members
Tanford, Sarah - In: International journal of hospitality management 34 (2013), pp. 285-294
Persistent link: https://www.econbiz.de/10009767500
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Freedom restriction and non-member customers' response to loyalty programs
Ding, Anni; Legendre, Tiffany S.; Han, Juyeon; Chang, Howook - In: International journal of hospitality management 94 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012494930
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Retain or upgrade : the progress-framing effect in hierarchical loyalty programs
Yang, Morgan X.; Yu, Irina Y.; Chan, Haksin; Zeng, Kevin J. - In: International journal of hospitality management 89 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012293772