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~isPartOf:"International journal of hospitality management"
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Internet marketing
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Hotel industry
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Hotellerie
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Law, Chun Hung Roberts
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International journal of hospitality management
Journal of business research : JBR
553
Journal of advertising research
474
Journal of advertising : official publication of the American Academy of Advertising
317
International journal of advertising : the quarterly review of marketing communications
294
Journal of retailing and consumer services
293
Journal of marketing communications
288
International journal of advertising : the review of marketing communications
280
SpringerLink / Bücher
242
International journal of internet marketing and advertising : IJIMA
234
Journal of advertising
192
Psychology & marketing
189
Journal of promotion management : JPM
176
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
167
Management science : journal of the Institute for Operations Research and the Management Sciences
157
European Journal of Marketing
154
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Journal of Consumer Marketing
146
European journal of marketing : EJM
132
Journal of marketing
130
Journal of promotion management : innovations in planning and applied research
129
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
124
Journal of marketing research : JMR
123
Tourism management : research, policies, practice
119
Springer eBook Collection
118
Young consumers : insight and ideas for responsible marketers
113
International journal of electronic marketing and retailing : IJEMR
103
Marketing letters : a journal of research in marketing
99
Information systems research : ISR
94
Health marketing quarterly
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Marketing Science
93
Marketing intelligence & planning
90
Industrial marketing management : the international journal for industrial and high-tech firms
88
The journal of product & brand management
88
Business horizons
87
Marketing : ZFP ; journal of research and management
87
NBER working paper series
87
European journal of operational research : EJOR
86
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ECONIS (ZBW)
136
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1
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10
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136
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1
A fad or the future? : examining the effectiveness of virtual reality
advertising
in the hotel industry
Leung, Xi Y.
;
Lyu, Jiaying
;
Bai, Billy
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293884
Saved in:
2
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
3
Airbnb : online targeted
advertising
, sense of power, and consumer decisions
Liu, Qing
;
Mattila, Anna S.
- In:
International journal of hospitality management
60
(
2017
),
pp. 33-41
Persistent link: https://www.econbiz.de/10011640224
Saved in:
4
Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions : the case of casual-dining restaurants
Hwang, Johye
;
Yoon, Yoo-shik
;
Park, No-hyeun
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 897-907
Persistent link: https://www.econbiz.de/10009242098
Saved in:
5
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
6
Cyclical effects of
advertising
on hotel sales, risk and return
Chen, Ming-Hsiang
- In:
International journal of hospitality management
46
(
2015
),
pp. 169-179
Persistent link: https://www.econbiz.de/10011301974
Saved in:
7
Does
advertising
spending improve sales performance?
Assaf, A. Georges
;
Josiassen, Alexander
;
Mattila, Anna S.
; …
- In:
International journal of hospitality management
48
(
2015
),
pp. 161-166
Persistent link: https://www.econbiz.de/10011341591
Saved in:
8
Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
53
(
2016
),
pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
Saved in:
9
Feelings of uncertainty and powerlessness from Covid-19 : implications for
advertising
appeals in the restaurant industry
Yang, Bi
;
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
International journal of hospitality management
97
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012820054
Saved in:
10
The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
Saved in:
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