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~isPartOf:"International journal of hospitality management"
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Brand management
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International journal of hospitality management
Journal of business research : JBR
624
The journal of brand management : an international journal
564
The journal of product & brand management
387
SpringerLink / Bücher
343
Journal of retailing and consumer services
299
European journal of marketing : EJM
135
Industrial marketing management : the international journal for industrial and high-tech firms
127
Journal of strategic marketing
120
Journal of Product & Brand Management
118
Psychology & marketing
114
Asia Pacific journal of marketing and logistics
109
Strategic Direction
105
Journal of marketing communications
104
Marketing intelligence & planning
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Journal of marketing management : MM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
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Springer eBook Collection
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Journal of the Academy of Marketing Science
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Innovatives Markenmanagement
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Journal of marketing
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Journal of retailing
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Journal of promotion management : innovations in planning and applied research
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Research
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Marketing letters : a journal of research in marketing
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The service industries journal
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Tourism management : research, policies, practice
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Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
65
International journal of contemporary hospitality management
63
International marketing review
63
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
62
Qualitative market research : an international journal
62
European Journal of Marketing
61
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ECONIS (ZBW)
140
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1
Efficiency comparison of multiple brands within the same franchise : data envelopment analysis approach
Roh, Eugene Y.
;
Choi, Kyuwan
- In:
International journal of hospitality management
29
(
2010
)
1
,
pp. 92-98
Persistent link: https://www.econbiz.de/10003964090
Saved in:
2
Diversification strategies and failure rates in the Texas lodging industry : franchised versus company-operated hotels
Lin, Shih-Chuan
;
Kim, Yoo Ri
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293859
Saved in:
3
Strategic application of events
Crowther, Phil
- In:
International journal of hospitality management
29
(
2010
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003971413
Saved in:
4
The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee
;
Magnini, Vincent P.
;
Singal, Manisha
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
Saved in:
5
Branding destinations versus branding hotels in a gaming destination : examining the nature and significance of co-branding effects in the case study of Macao
Dioko, Leonardo Don A. N.
;
So, Siu-ian Amy
- In:
International journal of hospitality management
31
(
2012
)
2
,
pp. 554-563
Persistent link: https://www.econbiz.de/10009503286
Saved in:
6
It affects, it affects not : a quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Tasci, Asli D. A.
;
Guillet, Basak Denizci
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 774-782
Persistent link: https://www.econbiz.de/10009242184
Saved in:
7
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
8
Managing the service brand value of the hotel industry in an emerging market
Chang, Hsiao-Ping
;
Ma, Chun-Chieh
- In:
International journal of hospitality management
47
(
2015
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011312556
Saved in:
9
The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
34
(
2013
),
pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
Saved in:
10
The influence of service brand orientation on hotel employees' attitude and behaviors in China
King, Ceridwyn
;
So, Kevin Kam Fung
;
Grace, Debra
- In:
International journal of hospitality management
34
(
2013
),
pp. 172-180
Persistent link: https://www.econbiz.de/10009766712
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