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Strategic application of events
Crowther, Phil - In: International journal of hospitality management 29 (2010) 2, pp. 227-235
Persistent link: https://www.econbiz.de/10003971413
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The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee; Magnini, Vincent P.; Singal, Manisha - In: International journal of hospitality management 30 (2011) 2, pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
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Efficiency comparison of multiple brands within the same franchise : data envelopment analysis approach
Roh, Eugene Y.; Choi, Kyuwan - In: International journal of hospitality management 29 (2010) 1, pp. 92-98
Persistent link: https://www.econbiz.de/10003964090
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Branding destinations versus branding hotels in a gaming destination : examining the nature and significance of co-branding effects in the case study of Macao
Dioko, Leonardo Don A. N.; So, Siu-ian Amy - In: International journal of hospitality management 31 (2012) 2, pp. 554-563
Persistent link: https://www.econbiz.de/10009503286
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It affects, it affects not : a quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Tasci, Asli D. A.; Guillet, Basak Denizci - In: International journal of hospitality management 30 (2011) 4, pp. 774-782
Persistent link: https://www.econbiz.de/10009242184
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Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
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Managing the service brand value of the hotel industry in an emerging market
Chang, Hsiao-Ping; Ma, Chun-Chieh - In: International journal of hospitality management 47 (2015), pp. 1-13
Persistent link: https://www.econbiz.de/10011312556
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The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin; Jang, Soocheong - In: International journal of hospitality management 34 (2013), pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
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The influence of service brand orientation on hotel employees' attitude and behaviors in China
King, Ceridwyn; So, Kevin Kam Fung; Grace, Debra - In: International journal of hospitality management 34 (2013), pp. 172-180
Persistent link: https://www.econbiz.de/10009766712
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The effect of brand popularity statements on consumers' purchase intentions : the role of instrumental attitudes toward the act
Magnini, Vincent P.; Karande, Kiran; Singal, Manisha; … - In: International journal of hospitality management 34 (2013), pp. 160-168
Persistent link: https://www.econbiz.de/10009766716