Narrow search
Showing 1 - 10 of 125
Cover Image
Exploring consumers' bidding results based on starting price, number of bidders and promotion programs
Liang, Austin Rong-Da - In: International journal of hospitality management 37 (2014), pp. 80-90
Persistent link: https://www.econbiz.de/10010354207
Cover Image
A fad or the future? : examining the effectiveness of virtual reality advertising in the hotel industry
Leung, Xi Y.; Lyu, Jiaying; Bai, Billy - In: International journal of hospitality management 88 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012293884
Cover Image
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.; Busser, James A.; Bai, Billy - In: International journal of hospitality management 74 (2018), pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Cover Image
Airbnb : online targeted advertising, sense of power, and consumer decisions
Liu, Qing; Mattila, Anna S. - In: International journal of hospitality management 60 (2017), pp. 33-41
Persistent link: https://www.econbiz.de/10011640224
Cover Image
"How was your meal?" : examining customer experience using Google maps reviews
Boonyanit Mathayomchan; Viriya Taecharungroj - In: International journal of hospitality management 90 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012300201
Cover Image
What makes customers "click"? : an analysis of hotel list content using deep learning
Xu, Xiaowei; Luo, Yi - In: International journal of hospitality management 114 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014440020
Cover Image
Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions : the case of casual-dining restaurants
Hwang, Johye; Yoon, Yoo-shik; Park, No-hyeun - In: International journal of hospitality management 30 (2011) 4, pp. 897-907
Persistent link: https://www.econbiz.de/10009242098
Cover Image
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu; Wei, Wei; Rathjens, Bobbie; Zheng, Yanyan - In: International journal of hospitality management 110 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Cover Image
Cyclical effects of advertising on hotel sales, risk and return
Chen, Ming-Hsiang - In: International journal of hospitality management 46 (2015), pp. 169-179
Persistent link: https://www.econbiz.de/10011301974
Cover Image
Does advertising spending improve sales performance?
Assaf, A. Georges; Josiassen, Alexander; Mattila, Anna S.; … - In: International journal of hospitality management 48 (2015), pp. 161-166
Persistent link: https://www.econbiz.de/10011341591