//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Editorial content in native ad...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
90
Online-Marketing
90
Consumer behaviour
76
Konsumentenverhalten
76
Hotel industry
54
Hotellerie
54
Social Web
48
Social web
48
Viral marketing
47
Virales Marketing
47
Advertising effects
36
Werbewirkung
36
Online retailing
32
Online-Handel
32
Gastronomie
30
Restaurant industry
30
Online reviews
19
Website
18
E-commerce
17
Electronic Commerce
17
Brand image
15
Brand management
15
Markenführung
15
Markenimage
15
Customer satisfaction
14
Kundenzufriedenheit
14
Advertising
13
Beziehungsmarketing
13
Relationship marketing
13
Werbung
13
Dienstleistungsqualität
12
Service quality
12
Social media
11
Emotion
9
Brand
7
Facebook
7
Firm performance
7
Markenartikel
7
Social network
7
Soziales Netzwerk
7
more ...
less ...
Online availability
All
Undetermined
96
Type of publication
All
Article
121
Type of publication (narrower categories)
All
Article in journal
121
Aufsatz in Zeitschrift
121
Language
All
English
121
Author
All
Law, Chun Hung Roberts
10
Jang, Soocheong
8
Jeong, EunHa
6
Mattila, Anna S.
6
Zhang, Lu
5
Kim, DongHee
3
Kim, Woo Gon
3
Li, Hengyun
3
Liang, Sai
3
Zhang, Xingyi
3
Zhang, Zili
3
Back, Robin M.
2
Bai, Billy
2
Brymer, Robert A.
2
Bufquin, Diego
2
Fong, Lawrence Hoc Nang
2
Gim, Jaehee
2
Hanks, Lydia
2
Hwang, Yoo Hee
2
Jeong, Miyoung
2
Kang, Juhee
2
Liu, Jianwei
2
Liu, Qing
2
Liu, Xianwei
2
Mariani, Marcello M.
2
Nutta, Marco W. W.
2
Okumus, Fevzi
2
Olson, Eric D.
2
Park, Jeong-Yeol
2
Reynolds, Dennis
2
Schuckert, Markus
2
Shao, Xiaolong
2
Su, Na
2
Tang, Chun-Hung
2
Wong, IpKin Anthony
2
Xie, Karen L.
2
Yang, Bi
2
Yang, Fiona X.
2
Ye, Qiang
2
Ye, Tian
2
more ...
less ...
Published in...
All
International journal of hospitality management
Journal of business research : JBR
480
Journal of advertising research
325
Journal of advertising : official publication of the American Academy of Advertising
254
International journal of advertising : the quarterly review of marketing communications
251
Journal of marketing communications
250
Journal of retailing and consumer services
248
International journal of advertising : the review of marketing communications
245
International journal of internet marketing and advertising : IJIMA
229
SpringerLink / Bücher
169
Psychology & marketing
166
Journal of promotion management : JPM
162
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
133
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
123
Journal of promotion management : innovations in planning and applied research
122
Tourism management : research, policies, practice
103
International journal of electronic marketing and retailing : IJEMR
100
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Springer eBook Collection
96
European journal of marketing : EJM
95
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Information systems research : ISR
88
The journal of product & brand management
86
Journal of marketing research : JMR
85
Marketing letters : a journal of research in marketing
84
Journal of internet commerce
80
Marketing intelligence & planning
80
Journal of marketing
77
Industrial marketing management : the international journal for industrial and high-tech firms
75
Technological forecasting & social change : an international journal
75
Electronic commerce research
74
Cogent business & management
70
Young consumers : insight and ideas for responsible marketers
70
Journal of marketing management : MM
69
Health marketing quarterly
67
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
67
International journal of technology marketing : IJTMkt
66
Journal of current issues and research in advertising : JCIRA
66
more ...
less ...
Source
All
ECONIS (ZBW)
121
Showing
1
-
10
of
121
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions : the case of casual-dining restaurants
Hwang, Johye
;
Yoon, Yoo-shik
;
Park, No-hyeun
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 897-907
Persistent link: https://www.econbiz.de/10009242098
Saved in:
2
A fad or the future? : examining the effectiveness of virtual reality advertising in the hotel industry
Leung, Xi Y.
;
Lyu, Jiaying
;
Bai, Billy
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293884
Saved in:
3
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
4
Airbnb : online targeted advertising, sense of power, and consumer decisions
Liu, Qing
;
Mattila, Anna S.
- In:
International journal of hospitality management
60
(
2017
),
pp. 33-41
Persistent link: https://www.econbiz.de/10011640224
Saved in:
5
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
6
Cyclical effects of advertising on hotel sales, risk and return
Chen, Ming-Hsiang
- In:
International journal of hospitality management
46
(
2015
),
pp. 169-179
Persistent link: https://www.econbiz.de/10011301974
Saved in:
7
Does advertising spending improve sales performance?
Assaf, A. Georges
;
Josiassen, Alexander
;
Mattila, Anna S.
; …
- In:
International journal of hospitality management
48
(
2015
),
pp. 161-166
Persistent link: https://www.econbiz.de/10011341591
Saved in:
8
Evaluation of the persuasive features of hotel chains websites : a latent class segmentation analysis
Díaz, Estrella
;
Koutra, Christina
- In:
International journal of hospitality management
34
(
2013
),
pp. 338-347
Persistent link: https://www.econbiz.de/10009767490
Saved in:
9
How do advertising expenditures influence hotels’ performance?
Chen, Chiang-ming
;
Lin, Yu-Chen
- In:
International journal of hospitality management
33
(
2013
),
pp. 490-493
Persistent link: https://www.econbiz.de/10009746324
Saved in:
10
Which endorser and content are most influential in Korean restaurant promotions?
Kim, Seongseop
;
Wang, Kuo-Ching
;
Ahn, Tae-hong
- In:
International journal of hospitality management
33
(
2013
),
pp. 208-218
Persistent link: https://www.econbiz.de/10009746391
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->