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The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee; Magnini, Vincent P.; Singal, Manisha - In: International journal of hospitality management 30 (2011) 2, pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
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It affects, it affects not : a quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Tasci, Asli D. A.; Guillet, Basak Denizci - In: International journal of hospitality management 30 (2011) 4, pp. 774-782
Persistent link: https://www.econbiz.de/10009242184
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Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
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The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin; Jang, Soocheong - In: International journal of hospitality management 34 (2013), pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
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"That's not my job" : exploring the employee perspective in the development of brand ambassadors
Xiong, Lina; King, Ceridwyn; Piehler, Rico - In: International journal of hospitality management 35 (2013), pp. 348-359
Persistent link: https://www.econbiz.de/10010225771
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Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon; Hsu, Cathy H. C. - In: International journal of hospitality management 36 (2014), pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
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Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
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Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine; Wong, IpKin Anthony - In: International journal of hospitality management 56 (2016), pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
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Understanding service experience and its impact on brand image in hospitality sector
Manhas, Parikshat Singh; Tukamushaba, Eddy Kurobuza - In: International journal of hospitality management 45 (2015), pp. 77-87
Persistent link: https://www.econbiz.de/10010503888
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Crafting and testing a central precept in service-dominant logic : hotel employees' brand-citizenship behavior and customers' brand trust
Xie, Li-shan; Peng, Jia-min; Huan, Tzung-cheng - In: International journal of hospitality management 42 (2014), pp. 1-8
Persistent link: https://www.econbiz.de/10010410828