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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Internet marketing
199
Online-Marketing
199
Consumer behaviour
158
Konsumentenverhalten
158
Social Web
124
Social web
124
Online retailing
63
Online-Handel
63
Viral marketing
59
Virales Marketing
59
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54
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54
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51
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social media
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electronic word-of-mouth
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social media marketing
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Assimakopoulos, Costas
4
Erkan, Ismail
4
Rita, Paulo
4
Fortin, David R.
3
Pentina, Iryna
3
Sanz Blas, Silvia
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
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Ballantine, Paul W.
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Boutsouki, Christina
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Currás-Pérez, Rafael
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Dangi, Hamendra Kumar
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Duh, Helen Inseng
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Ellonen, Hanna-Kaisa
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Elwalda, Abdulaziz
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Giraldi, Janaina de Moura Engracia
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Greve, Goetz
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Ha, Louisa
2
Hair, Neil Frederick
2
Jiang, Pingjun
2
Koh, Anthony C.
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Kwon, Eun Sook
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Lee, Chunsik
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Logan, Kelty
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Lorenzo-Romero, Carlota
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Loureiro, Sandra Maria Correia
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Moro, Sérgio
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Moschis, George P.
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Ramos, Ricardo F.
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Ruiz Mafe, Carla
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Unal, Sevtap
2
Wu, Linwan
2
Yen, HsiuJu Rebecca
2
Aakash
1
Abhijith, U.
1
Abida, Fatma Choura
1
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
948
Journal of retailing and consumer services
619
SpringerLink / Bücher
388
Technological forecasting & social change : an international journal
385
Electronic commerce research
275
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
272
NBER working paper series
261
International journal of hospitality management
257
Industrial marketing management : the international journal for industrial and high-tech firms
254
Management science : journal of the Institute for Operations Research and the Management Sciences
241
Cogent business & management
229
Information systems research : ISR
223
Research policy : policy, management and economic studies of science, technology and innovation
219
Journal of internet commerce
216
International journal of production research
207
Tourism management : research, policies, practice
207
Psychology & marketing
203
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
200
Working paper / National Bureau of Economic Research, Inc.
195
International journal of production economics
188
Springer eBook Collection
188
International journal of electronic marketing and retailing : IJEMR
187
European journal of operational research : EJOR
186
NBER Working Paper
186
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
173
International journal of business information systems : IJBIS
172
Journal of business ethics : JOBE
163
International journal of contemporary hospitality management
161
Journal of electronic commerce research : JECR
161
Information systems and e-business management : ISeB
159
Journal of advertising research
156
Journal of retailing
156
CESifo working papers
153
International journal of electronic commerce : IJEC
152
International journal of e-business research : an official publication of the Information Resources Management Association
151
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
151
Working paper
150
International journal of consumer studies
145
Journal of marketing communications
145
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ECONIS (ZBW)
258
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1
Analysing the interrelationship between online reviews and sales : the role of review length and sentiment index in electronic markets
Aggarwal, Anu Gupta
;
Aakash
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 361-376
Persistent link: https://www.econbiz.de/10012512662
Saved in:
2
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
3
Your comments are important to me! : the impacts of online customer reviews in shopping websites
Erkan, Ismail
;
Elwalda, Abdulaziz
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011859029
Saved in:
4
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
5
The role of online source credibility and influencer identification on consumers' purchase decisions
Özbölük, Tuğba
;
Akdoğan, Kutay
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 165-185
Persistent link: https://www.econbiz.de/10013041213
Saved in:
6
The congruent and comparative impacts of weather on consumer reviews : evidence from an online forum and experiment
Ma, Judy
;
Huang, Dongling
;
Wang, Yu
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 54-83
Persistent link: https://www.econbiz.de/10012512690
Saved in:
7
Reading of online reviews across different product types by Generation Y consumers
Jensen, Jan Møller
;
Pizzamiglio, Laura
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 302-321
Persistent link: https://www.econbiz.de/10011688489
Saved in:
8
Online reviews and its impact on brand equity
Chakraborty, Uttam
;
Bhat, Savita
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 159-180
Persistent link: https://www.econbiz.de/10011859040
Saved in:
9
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
10
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
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