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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Consumer behaviour
199
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199
Internet marketing
198
Online-Marketing
198
Social Web
137
Social web
137
Advertising effects
63
Brand management
63
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Rita, Paulo
5
Assimakopoulos, Costas
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Erkan, Ismail
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Fortin, David R.
4
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Pentina, Iryna
3
Sanz Blas, Silvia
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Boutsouki, Christina
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Dangi, Hamendra Kumar
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Duh, Helen Inseng
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Ellonen, Hanna-Kaisa
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Elwalda, Abdulaziz
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Giraldi, Janaina de Moura Engracia
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Greve, Goetz
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Guerreiro, João Pedro Silva Martins
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Ha, Louisa
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Ruiz Mafe, Carla
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
2,262
Journal of retailing and consumer services
2,055
International journal of hospitality management
803
International journal of consumer studies
780
Psychology & marketing
741
NBER working paper series
717
SpringerLink / Bücher
699
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
Working paper / National Bureau of Economic Research, Inc.
603
NBER Working Paper
543
Management science : journal of the Institute for Operations Research and the Management Sciences
481
Asia Pacific journal of marketing and logistics
419
The journal of product & brand management
414
Tourism management : research, policies, practice
396
Journal of marketing research : JMR
392
European Journal of Marketing
384
European journal of marketing : EJM
382
The journal of brand management : an international journal
380
Journal of Consumer Marketing
378
Journal of travel and tourism marketing
378
Technological forecasting & social change : an international journal
374
Journal of marketing management : MM
363
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
363
Journal of retailing
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
Journal of marketing communications
345
Journal of marketing
342
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
337
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
333
Cogent business & management
331
Journal of international consumer marketing
331
Marketing letters : a journal of research in marketing
318
Journal of business ethics : JOBE
317
Journal of consumer behaviour : an international research review
314
The international review of retail, distribution and consumer research
310
International journal of retail & distribution management
309
Journal of fashion marketing and management
305
Electronic commerce research
301
International journal of contemporary hospitality management
301
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ECONIS (ZBW)
298
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1
eWOM via social networking site : source versus message
credibility
Kapoor, Payal S.
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 19-47
Persistent link: https://www.econbiz.de/10012199986
Saved in:
2
Credibility
cues in online shopping : an examination of corporate
credibility
, retailer reputation, and product review
credibility
Kim, Sojung
;
Choi, Sejung Marina
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 217-236
Persistent link: https://www.econbiz.de/10009576339
Saved in:
3
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
4
The congruent and comparative impacts of weather on consumer reviews : evidence from an online forum and experiment
Ma, Judy
;
Huang, Dongling
;
Wang, Yu
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 54-83
Persistent link: https://www.econbiz.de/10012512690
Saved in:
5
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
6
Reading of online reviews across different product types by Generation Y consumers
Jensen, Jan Møller
;
Pizzamiglio, Laura
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 302-321
Persistent link: https://www.econbiz.de/10011688489
Saved in:
7
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
8
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
9
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
10
Attributes of Instagram influencers impacting consumer brand engagement
Duh, Helen Inseng
;
Thabethe, Thabile
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 477-497
Persistent link: https://www.econbiz.de/10012670702
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