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New approaches for innovative business in the era of internet marketing and advertising
Tsekouropoulos, Georgios (ed.); Canavari, Maurizio (ed.) - 2019
Persistent link: https://www.econbiz.de/10012105470
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Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
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The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer; Schultz, Carsten D.; Bormann, Patrick - In: International journal of internet marketing and … 13 (2019) 1, pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
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The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya; Burnaz, Sebnem - In: International journal of internet marketing and … 15 (2021) 2, pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
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Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn; Moschis, George P.; Thittapong … - In: International journal of internet marketing and … 14 (2020) 2, pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis; Dumicic, Ksenija; Snoj, Boris - In: International journal of internet marketing and … 9 (2015) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
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Do resources mediate the relationships between the internet and performance in the marketing domain? : testing the role of customer orientation and brand equity
Ordanini, Andrea; Rubera, Gaia - In: International journal of internet marketing and … 4 (2007) 1, pp. 4-25
Persistent link: https://www.econbiz.de/10003560099
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A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
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Advertising on the internet : perceptions of advertising agencies and marketing managers
Drossos, Dimitris A.; Fouskas, Konstantinos G.; … - In: International journal of internet marketing and … 6 (2011) 3, pp. 244-264
Persistent link: https://www.econbiz.de/10008907874