Narrow search
Showing 1 - 10 of 15
Cover Image
Department store advertising in newspapers, radio, and television, 1920 - 1960
Howard, Vicki - In: Journal of historical research in marketing 2 (2010) 1, pp. 61-85
Persistent link: https://www.econbiz.de/10003945251
Cover Image
Cigarette advertising in Cold War Bulgaria
Neuburger, Mary - In: Journal of historical research in marketing 8 (2016) 1, pp. 141-155
Persistent link: https://www.econbiz.de/10011535086
Cover Image
Aggressive or partnership strategy : which choice is better for the national brand?
Amrouche, Nawel; Yan, Ruiliang - In: International journal of production economics 166 (2015), pp. 50-63
Persistent link: https://www.econbiz.de/10011334066
Cover Image
Putting the Italians on bicycles : marketing at Bianchi, 1885 - 1955
Mari, Carlo - In: Journal of historical research in marketing 7 (2015) 1, pp. 133-158
Persistent link: https://www.econbiz.de/10010530047
Cover Image
Building brand awareness with a bowl of cherries
Guenzi, Alberto - In: Journal of historical research in marketing 7 (2015) 1, pp. 113-132
Persistent link: https://www.econbiz.de/10010530051
Cover Image
The rivial of fashion brands between marketing and history : the case of Italian fashion company Pucci
Merlo, Elisabetta; Perugini, Mario - In: Journal of historical research in marketing 7 (2015) 1, pp. 91-112
Persistent link: https://www.econbiz.de/10010530055
Cover Image
The use of social networks in marketing : the Italian co-operative experience
Battilani, Patrizia; Bertagnoni, Giuliana - In: Journal of historical research in marketing 7 (2015) 1, pp. 31-57
Persistent link: https://www.econbiz.de/10010530059
Cover Image
The history of advertising trust archive
Moir, Alistair; Read, Eve; Towne, Sophie - In: Journal of historical research in marketing 9 (2017) 4, pp. 535-542
Persistent link: https://www.econbiz.de/10011805006
Cover Image
Brand imitation: a dynamic-game approach
Crettez, Bertrand; Hayek, Naila; Zaccour, Georges - In: International journal of production economics 205 (2018), pp. 139-155
Persistent link: https://www.econbiz.de/10011931420
Cover Image
"For a colleen's complexion" : soap and the politicization of a brand personality, 1888 - 1916
O'Connor, John Philip - In: Journal of historical research in marketing 6 (2014) 1, pp. 29-55
Persistent link: https://www.econbiz.de/10010339214