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Coughlan, Anne T. - In: International journal of research in marketing : IJRM ; … 4 (1987) 2, pp. 85-97

Persistent link: https://www.econbiz.de/10001041166

Wlömert, Nils; Papies, Dominik - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 314-327

Persistent link: https://www.econbiz.de/10011527098

Osinga, Ernst C.; Zevenbergen, Menno; Zuijlen, Mark W. … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 439-453

Persistent link: https://www.econbiz.de/10012134264

Gielens, Katrijn; Gijsbrechts, Els; Dekimpe, Marnik G. - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 239-252

Persistent link: https://www.econbiz.de/10010427997

Kolay, Sreya - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 124-154

Persistent link: https://www.econbiz.de/10011337512

Zeng, Xiaohua; Dasgupta, Srabana; Weinberg, Charles B. - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 434-443

Persistent link: https://www.econbiz.de/10011281401

Mark, Tanya; Bulla, Jan; Niraj, Rakesh; Bulla, Ingo; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 528-541

Persistent link: https://www.econbiz.de/10012152461

Homburg, Christian; Lauer, Karin; Vomberg, Arnd - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 597-612

Persistent link: https://www.econbiz.de/10012152467

Chan, Tat; Narasimhan, Chakravarthi; Yoon, Yeujun - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 694-716

Persistent link: https://www.econbiz.de/10011758132

Cambra-Fierro, Jesús; Kamakura, Wagner A.; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 208-212

Persistent link: https://www.econbiz.de/10011490894