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Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
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Creating lift versus building the base : current trends in marketing dynamics
Leeflang, Peter; Bijmolt, Tammo H. A.; Doorn, Jenny van; … - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10003822803
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Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna; Bijmolt, Tammo H. A.; Tribó, Josep A.; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
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Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
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Generalizations on consumer innovation adoption : a meta-analysis on drivers of intention and behavior
Arts, Joep W. C.; Frambach, Rudolf T.; Bijmolt, Tammo H. A. - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 134-144
Persistent link: https://www.econbiz.de/10009238544
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The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec; Bijmolt, Tammo H. A.; Non, Mariëlle - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
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Friends with benefits : behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers
Vries, Eline L. E. de; Fennis, Bob Michaël; Bijmolt, … - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 336-358
Persistent link: https://www.econbiz.de/10011882570
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Special issue on marketing perspectives on digital business models
Verhoef, Peter C. (ed.); Bijmolt, Tammo H. A. (ed.) - 2019
Persistent link: https://www.econbiz.de/10012134251
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Marketing perspectives on digital business models : a framework and overview of the special issue
Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 341-349
Persistent link: https://www.econbiz.de/10012134254
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Drivers of consumer adoption of e-commerce : a meta-analysis
Zerbini, Cristina; Bijmolt, Tammo H. A.; Maestripieri, … - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1186-1208
Persistent link: https://www.econbiz.de/10013471082