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Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.; Voorhees, Clay M.; Pratt, Alexander B. - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
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The effects of a “no-haggle” channel on marketing strategies
Zeng, Xiaohua; Dasgupta, Srabana; Weinberg, Charles B. - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 434-443
Persistent link: https://www.econbiz.de/10011281401
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Does private-label production by national-brand manufacturers create discounter goodwill?
Ter Braak, Anne; Deleersnyder, Barbara; Geyskens, Inge; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 343-357
Persistent link: https://www.econbiz.de/10010223396
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Satisfaction with complaint handling : a replication study on its determinants in a business-to-business context
Brock, Christian; Blut, Markus; Evanschitzky, Heiner; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 319-322
Persistent link: https://www.econbiz.de/10009779946
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Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay; Sesé, F. Javier; Krafft, Manfred - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
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The predictive ability of different customer feedback metrics for retention
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj; Walker Reczek, Rebecca; Hofstede, … - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 216-227
Persistent link: https://www.econbiz.de/10003885207
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Linking marketing capabilities with profit growth
Morgan, Neil A.; Slotegraaf, Rebecca J.; Vorhies, Douglas W. - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 284-293
Persistent link: https://www.econbiz.de/10003906408
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In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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Use of relationship marketing programs in building customer-salesperson and customer-firm realationship : differential influences on financial outcomes
Palmatier, Robert W.; Scheer, Lisa K.; Houston, Mark B.; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10003562018