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Kolay, Sreya - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 124-154

Persistent link: https://www.econbiz.de/10011337512

Homburg, Christian; Lauer, Karin; Vomberg, Arnd - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 597-612

Persistent link: https://www.econbiz.de/10012152467

Li, Jiaoyang; Zhang, Jianqiang - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 900-914

Persistent link: https://www.econbiz.de/10013191809

Zeng, Xiaohua; Dasgupta, Srabana; Weinberg, Charles B. - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 434-443

Persistent link: https://www.econbiz.de/10011281401

Chan, Tat; Narasimhan, Chakravarthi; Yoon, Yeujun - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 694-716

Persistent link: https://www.econbiz.de/10011758132

Jost, Peter-J. - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 253-265

Persistent link: https://www.econbiz.de/10010427996

Schmidbauer, Eric; Stock, Axel - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 524-532

Persistent link: https://www.econbiz.de/10011943347

Rust, Roland T.; Moorman, Christine; Beuningen, … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 155-171

Persistent link: https://www.econbiz.de/10011490870

Emrich, Oliver; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 363-374

Persistent link: https://www.econbiz.de/10011428861

De Keyser, Arne; Schepers, Jeroen; Konuş, Umut - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 453-456

Persistent link: https://www.econbiz.de/10011428974