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Recommended for you : the effect of word of mouth on sales concentration
Hervas-Drane, Andres - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 207-218
Persistent link: https://www.econbiz.de/10011337500
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Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, Daniel; Reiner, Jochen; Natter, Martin; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
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Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil; Kim, Moon-Yong; Iacobucci, Dawn - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
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The effect of customer empowerment on adherence to expert advice
Camacho, Nuno; Jong, Martijn G. de; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 293-308
Persistent link: https://www.econbiz.de/10010427992
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Counter-arguing as barriers to environmentally motivated consumption reduction : a multi-country study
Lasarov, Wassili; Mai, Robert; García-de-Frutos, Nieves; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 281-305
Persistent link: https://www.econbiz.de/10012063329
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A meta-analysis of consumer ethnocentrism across 57 countries
Balabanis, George; Siamagka, Nikoletta Theofania - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 745-763
Persistent link: https://www.econbiz.de/10013399603
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Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.; Zevenbergen, Menno; Zuijlen, Mark W. … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
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Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi; Cui, Xuebin; Sun, Yacheng - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
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The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke; Verleye, Katrien; Larivière, Bart - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
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Emotions that drive consumers away from brands : measuring negative emotions toward brands and their behavioral effects
Romani, Simona; Grappi, Silvia; Dalli, Daniele - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 55-67
Persistent link: https://www.econbiz.de/10009553456