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Willingness to pay for organic products : differences between virtue and vice foods
Doorn, Jenny van; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 167-180
Persistent link: https://www.econbiz.de/10009376054
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Media influences on consumption trends : effects of the film Food, Inc. on organic food sales in the U.S.
Ma, Junzhao; Seenivasan, Satheesh; Yan, Bingyu - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 320-335
Persistent link: https://www.econbiz.de/10012288671
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Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, Daniel; Reiner, Jochen; Natter, Martin; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
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The effect of physical possession on preference for product warranty
Chark, Robin; Muthukrishnan, A. V. - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 424-425
Persistent link: https://www.econbiz.de/10010223377
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Bolstering and restoring feelings of competence via the IKEA effect
Mochon, Daniel; Norton, Michael I.; Ariely, Dan - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 363-369
Persistent link: https://www.econbiz.de/10009684906
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A de-biased direct question approach to measuring consumers' willingness to pay
Hofstetter, Reto; Miller, Klaus Matthias; Krohmer, Harley; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10012506517
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The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios; Sichtmann, Christina; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
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Endowment effect for hedonic but not utilitarian goods
Chan, Eugene Y. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 439-441
Persistent link: https://www.econbiz.de/10011428933
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Cents of self : how and when self-signals influence consumer value derived from choices of green products
Dixon, Darcie; Mikolon, Sven - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 365-386
Persistent link: https://www.econbiz.de/10012591046
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Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin; Muthukrishnan, A. V. - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035