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Young New Zealand shoppers' brand perceptions and ethnocentricity
Shergill, Gurvinder S.; Rosmala, Yuli; Parsons, Andrew G. - In: International journal of retail & distribution management 38 (2010) 8, pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
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Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Aurier, Philippe; Lanauze, Gilles Séré de - In: International journal of retail & distribution management 39 (2011) 11, pp. 810-835
Persistent link: https://www.econbiz.de/10009407694
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A comparative investigation of consumers' attitudes toward marketing practices of hypermarket retailers in Thailand
Watchravesringkan, Kittichai Tu; Punyapiroje, Chompunuch - In: International journal of retail & distribution management 39 (2011) 9, pp. 702-720
Persistent link: https://www.econbiz.de/10009273238
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Factors affecting store image and the choice of hypermarkets in Oman
Belwal, Rakesh; Belwal, Shweta - In: International journal of retail & distribution management 45 (2017) 6, pp. 587-607
Persistent link: https://www.econbiz.de/10011747847
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Revisiting low price guarantees : does consumer versus retailer governance matter?
Borges, Adilson; Babin, Barry J. - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 777-791
Persistent link: https://www.econbiz.de/10009579969
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To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price
Völckner, Franziska; Rühle, Alexander; Spann, Martin - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 719-730
Persistent link: https://www.econbiz.de/10009579976
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Fee or free? : how much to add on for an add-on
Fruchter, Gila E.; Gerstner, Eitan; Dobson, Paul - In: Marketing letters : a journal of research in marketing 22 (2011) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10009125071
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Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki; Aspara, Jaakko; Movarrei, Reza - In: Marketing letters : a journal of research in marketing 33 (2022) 3, pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
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Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
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Fashion promotions in the Hispanic market : Hispanic consumers' use of information sources in apparel shopping
Seock, Yoo-Kyoung; Bailey, Lauren R. - In: International journal of retail & distribution management 37 (2009) 2/3, pp. 161-181
Persistent link: https://www.econbiz.de/10009522022