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Young consumers' insights on brand equity : effects of brand association, brand loyalty, brand awarness, and brand image
Sasmita, Jumiati; Mohd Suki, Norazah - In: International journal of retail & distribution management 43 (2015) 3, pp. 276-292
Persistent link: https://www.econbiz.de/10011300317
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Determinants of store brands' success : a cross-store format comparative analysis
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: International journal of retail & distribution management 42 (2014) 7, pp. 595-612
Persistent link: https://www.econbiz.de/10010387842
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Moderating role of involvement in building a retail brand
Swoboda, Bernhard; Haelsig, Frank; Schramm-Klein, Hanna; … - In: International journal of retail & distribution management 37 (2009) 11, pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
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Consumer-factors moderating private label brand success : further empirical results
Glynn, Mark S.; Chen, Shaoshan - In: International journal of retail & distribution management 37 (2009) 11, pp. 896-914
Persistent link: https://www.econbiz.de/10009521953
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Consumer-brand relationships in sport : brand personality and identification
Carlson, Brad D.; Donavan, D. Todd; Cumiskey, Kevin J. - In: International journal of retail & distribution management 37 (2009) 4, pp. 370-384
Persistent link: https://www.econbiz.de/10009521998
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Drivers of store brand usage in an Asian emerging market : evidence from Vietnam
Diallo, Mbaye Fall - In: International journal of retail & distribution management 43 (2015) 12, pp. 1144-1161
Persistent link: https://www.econbiz.de/10011431950
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Consumer responses to elimination of overpackaging on private label products
Monnot, Elisa; Parguel, Béatrice; Reniou, Fanny - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 329-349
Persistent link: https://www.econbiz.de/10011298832
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The effect of a sustainable label portfolio on consumer perception of ethicality and retail patronage
Bezençon, Valéry; Etemad-Sajadi, Reza - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 314-328
Persistent link: https://www.econbiz.de/10011298834
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Social responsibility and its differential effects on the retailers' portfolio of private label brands
Tofighi, Maryam; Bodur, H. Onur - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 301-313
Persistent link: https://www.econbiz.de/10011298836
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Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Aurier, Philippe; Lanauze, Gilles Séré de - In: International journal of retail & distribution management 39 (2011) 11, pp. 810-835
Persistent link: https://www.econbiz.de/10009407694