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Wine brands or branded wines? : the specificity of the French market in terms of the brand
Viot, Catherine; Passebois-Ducros, Juliette - In: International journal of wine business research : IJWBR 22 (2010) 4, pp. 406-422
Persistent link: https://www.econbiz.de/10008778594
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Where to visit, what to drink? : a cross-national perspective on wine estate brand personalities
Morrish, Sussie C.; Pitt, Leyland F.; Vella, Joseph; … - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 373-383
Persistent link: https://www.econbiz.de/10011814583
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The wine consumption preferences of young people : a Spanish case study
Garcia, Teresa; Barrena, Ramo; Grande, Ildefonso - In: International journal of wine business research : IJWBR 25 (2013) 2, pp. 94-107
Persistent link: https://www.econbiz.de/10009770379
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Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon; Pitt, Leyland F.; Berthon, Pierre R. - In: International journal of wine business research : IJWBR 23 (2011) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
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Assessing brand personality associations of top-of-mind wine brands
Brochado, Ana; Silva, Rui Vinhas da; LaPlaca, Peter J. - In: International journal of wine business research : IJWBR 27 (2015) 2, pp. 125-142
Persistent link: https://www.econbiz.de/10011381354
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Luxury wine brands as gifts : ontological and aesthetic perspectives
Reyneke, Mignon; Berthon, Pierre R.; Pitt, Leyland F.; … - In: International journal of wine business research : IJWBR 23 (2011) 3, pp. 258-270
Persistent link: https://www.econbiz.de/10009315739
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Cue incongruity in wine personality formation and purchasing
Heslop, Louise A.; Cray, David; Armenakyan, Anahit - In: International journal of wine business research : IJWBR 22 (2010) 3, pp. 288-307
Persistent link: https://www.econbiz.de/10008667166
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Appellation as an indicator of quality
Atkin, Thomas; Johnson, Ray - In: International journal of wine business research : IJWBR 22 (2010) 1, pp. 42-61
Persistent link: https://www.econbiz.de/10003977116
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Buying wine on promotion is trading-up in UK supermarkets : a case study in Wales and Northern Ireland
Ritchie, Caroline; Elliott, Gary; Flynn, Mike - In: International journal of wine business research : IJWBR 22 (2010) 2, pp. 102-121
Persistent link: https://www.econbiz.de/10003993842
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The demand for wine in the USA
Cuellar, Steven S.; Colgan, Tim; Hunnicutt, Heather; … - In: International journal of wine business research : IJWBR 22 (2010) 2, pp. 178-190
Persistent link: https://www.econbiz.de/10003993856