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~isPartOf:"International marketing review"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of retailing and consumer services"
~person:"Duhachek, Adam"
~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mortimer, Gary"
~person:"Pelsmacker, Patrick de"
~person:"Schlager, Tobias"
~person:"Verhoef, Peter C."
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Online retailing"
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Cultural identity
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Markenführung
Online retailing
Consumer behaviour
34
Brand management
15
Beziehungsmarketing
12
Relationship marketing
12
Brand image
11
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8
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Duhachek, Adam
Huber, Frank
Laroche, Michel
Loureiro, Sandra Maria Correia
Mortimer, Gary
Pelsmacker, Patrick de
Schlager, Tobias
Verhoef, Peter C.
Park, Jungkun
18
Prentice, Catherine
18
Septianto, Felix
18
Dhir, Amandeep
15
Paul, Justin
14
Thaichon, Park
14
Jebarajakirthy, Charles
13
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12
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11
Pantano, Eleonora
11
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10
Kaur, Puneet
10
Otterbring, Tobias
10
Rana, Nripendra P.
10
Baier, Daniel
9
Quach, Sara
9
Sands, Sean
9
Talwar, Shalini
9
Agag, Gomaa
8
Gázquez-Abad, Juan Carlos
8
Hollebeek, Linda D.
8
Japutra, Arnold
8
Ladhari, Riadh
8
Louis, Didier
8
Trinh, Giang
8
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7
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7
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7
Khan, Imran
7
Mehrotra, Ankit
7
Molinillo, Sebastian
7
Northey, Gavin
7
Shankar, Amit
7
Souiden, Nizar
7
Söderlund, Magnus
7
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International marketing review
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
Journal of business research : JBR
37
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Reihe: Marketing : MAR
10
Journal of the Academy of Marketing Science
9
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
ERIM report series research in management
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of retailing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing
6
Journal of marketing communications
5
Psychology & marketing
5
The journal of brand management : an international journal
5
Gabler Edition Wissenschaft
4
International journal of hospitality management
4
International journal of retail & distribution management
4
Journal of business ethics : JOBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
International journal of consumer studies
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
SpringerLink / Bücher
3
The international review of retail, distribution and consumer research
3
The journal of product & brand management
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail and distribution management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
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ECONIS (ZBW)
34
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
5
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
6
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge,
brand
familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
7
Service
brand
coolness in the construction of
brand
loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
8
How unit price awareness and usage encourages grocery
brand
switching and expenditure
Mortimer, Gary
;
Weeks, Clinton S.
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 346-356
Persistent link: https://www.econbiz.de/10012026006
Saved in:
9
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
10
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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