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An examination of the status and evolution of country image research
Lu, Irene R. R.; Heslop, Louise A.; Thomas, D. Roland; … - In: International marketing review 33 (2016) 6, pp. 825-850
Persistent link: https://www.econbiz.de/10011630326
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The determinants and measurement of a country brand : the country brand strength index
Fetscherin, Marc - In: International marketing review 27 (2010) 4, pp. 466-479
Persistent link: https://www.econbiz.de/10008696329
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The underlying social identities of a nation's brand
Lee, Richard; Klobas, Jane; Tezinde, Tito; Murphy, Jamie - In: International marketing review 27 (2010) 4, pp. 450-465
Persistent link: https://www.econbiz.de/10008696651
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Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
Pike, Steven; Bianchi, Constanza; Kerr, Gayle; Patti, … - In: International marketing review 27 (2010) 4, pp. 434-449
Persistent link: https://www.econbiz.de/10008696653
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China and the Olympics : views of insiders and outsiders
Heslop, Louise A.; Nadeau, John; O'Reilly, Norm - In: International marketing review 27 (2010) 4, pp. 404-433
Persistent link: https://www.econbiz.de/10008696654
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Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith; Melewar, T. C.; Seidenfuss, Kai-Uwe; … - In: International marketing review 27 (2010) 4, pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
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International perspectives on nation branding
Dinnie, Keith (contributor) - 2010
Persistent link: https://www.econbiz.de/10008696657
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Animosity, subjective norms, and anticipated emotions during an international crisis
Maher, Amro A.; Mady, Sarah - In: International marketing review 27 (2010) 6, pp. 630-651
Persistent link: https://www.econbiz.de/10008778775
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Country image and consumer preference for emerging economy products : the moderating role of consumer materialism
Demirbag, Mehmet; Sahadev, Sunil; Mellahi, Kamel - In: International marketing review 27 (2010) 2, pp. 141-163
Persistent link: https://www.econbiz.de/10003988008
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The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions
Fetscherin, Marc; Toncar, Mark - In: International marketing review 27 (2010) 2, pp. 164-178
Persistent link: https://www.econbiz.de/10003988015