Narrow search
Showing 1 - 8 of 8
Cover Image
Foreign market entry modes for servitization under diverse macroenvironmental conditions : taxonomy and propositions
Agnihotri, Arpita; Bhattacharya, Saurabh; Yannopoulou, … - In: International marketing review 40 (2023) 4, pp. 561-584
Persistent link: https://www.econbiz.de/10014469931
Cover Image
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: International marketing review 40 (2023) 4, pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
Cover Image
Supply chains and ecosystems for servitization : a systematic review and future research agenda
Davies, Philip; Liu, Yipeng; Cooper, Maggie; Xing, Yijun - In: International marketing review 40 (2023) 4, pp. 667-692
Persistent link: https://www.econbiz.de/10014469948
Cover Image
The link between advanced servitization, global distribution channels and the longitudinal performance of sales in international markets
Shleha, Waleed; Vaillant, Yancy; Calleja-Blanco, Jonathan - In: International marketing review 40 (2023) 4, pp. 718-738
Persistent link: https://www.econbiz.de/10014469951
Cover Image
Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Behl, Abhishek; Kamboj, Shampy; Sarmah, Bijoylaxmi; … - In: International marketing review 40 (2023) 4, pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
Cover Image
Enhancing servitization by international consumer integration : the influence of open innovation and co-creation
Abu Farha, Allam K.; Al-Kwifi, Osama Sam; Sakka, Georgia; … - In: International marketing review 40 (2023) 4, pp. 774-797
Persistent link: https://www.econbiz.de/10014469954
Cover Image
Internationalized knowledge-intensive business service (KIBS) for servitization : a microfoundation perspective
Magni, Domitilla; Papa, Armando; Scuotto, Veronika; Del … - In: International marketing review 40 (2023) 4, pp. 798-826
Persistent link: https://www.econbiz.de/10014469961
Cover Image
International servitization : theoretical roots, research gaps and implications
Bıçakcıoğlu-Peynirci, Nilay; Morgan, Robert - In: International marketing review 40 (2023) 2, pp. 338-364
Persistent link: https://www.econbiz.de/10014266965