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Expansion Advertising
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Advertising
185
Werbung
185
Consumer behaviour
44
Konsumentenverhalten
44
Advertising effects
26
Werbewirkung
26
Brand management
14
Markenführung
14
Artificial intelligence
13
Künstliche Intelligenz
13
Brand
12
Markenartikel
12
Internet marketing
10
Online-Marketing
10
Social Web
8
Social web
8
Fachzeitschrift
7
Influencer
7
Journal
7
Computational advertising
6
Coronavirus
6
Advertising industry
5
Brand image
5
Consumers
5
Creativity
5
Kreativität
5
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5
Verbraucher
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5
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4
Personalisierung
4
Personalization
4
Target group
4
Women
4
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4
Asia
3
Asien
3
Bibliometrics
3
Bibliometrie
3
China
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191
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191
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English
191
Author
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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Hudders, Liselot
4
Liu-Thompkins, Yuping
4
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Kim, Su Jung
3
Lee, Wei-Na
3
Malthouse, Edward C.
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Seo, Yuri
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Stubenvoll, Marlis
3
Berlo, Zeph M. C. van
2
Beuckels, Emma
2
Binder, Alice
2
Cauberghe, Veroline
2
Chang, Chingching
2
Chen, Huan
2
Coleman, Catherine A.
2
De Jans, Steffi
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Glaser, Matthias
2
Grewal, Dhruv
2
Gurrieri, Lauren
2
Hirsch, Melanie
2
Hollebeek, Linda D.
2
Kees, Jeremy
2
Kim, Jooyoung
2
Koslow, Scott
2
Kwak, Hyokjin
2
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Journal of advertising
Journal of business research : JBR
538
Journal of advertising research
464
Journal of advertising : official publication of the American Academy of Advertising
313
International journal of advertising : the quarterly review of marketing communications
294
Journal of marketing communications
283
International journal of advertising : the review of marketing communications
280
Journal of retailing and consumer services
265
International journal of internet marketing and advertising : IJIMA
233
SpringerLink / Bücher
196
Journal of promotion management : JPM
176
Psychology & marketing
176
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
162
European Journal of Marketing
153
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
151
Management science : journal of the Institute for Operations Research and the Management Sciences
149
Journal of Consumer Marketing
143
Journal of promotion management : innovations in planning and applied research
129
European journal of marketing : EJM
127
Journal of marketing
126
International journal of hospitality management
125
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
123
Journal of marketing research : JMR
120
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
Tourism management : research, policies, practice
105
International journal of electronic marketing and retailing : IJEMR
101
Springer eBook Collection
99
Marketing letters : a journal of research in marketing
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Information systems research : ISR
93
Marketing Science
87
The journal of product & brand management
87
Industrial marketing management : the international journal for industrial and high-tech firms
86
Marketing : ZFP ; journal of research and management
85
Business horizons
84
European journal of operational research : EJOR
84
Young Consumers
84
Health marketing quarterly
83
Marketing intelligence & planning
83
Journal of internet commerce
81
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ECONIS (ZBW)
191
Showing
1
-
10
of
191
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date (oldest first)
1
The effects of in-stream video
advertising
on ad information encoding : a neurophysiological study
Lee, Seungji
;
Kim, Jooyoung
;
Read, Glenna L.
;
Kim, Sung-Phil
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 342-356
Persistent link: https://www.econbiz.de/10014575283
Saved in:
2
Navigating the future of influencer
advertising
: consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
3
Health-based weight stereotypes in
advertising
: perpetuating unhealthy responses among overweight identifiers
Connors, Scott
;
Spangenberg, Katie
;
Perkins, Andrew
; …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 97-118
Persistent link: https://www.econbiz.de/10012584569
Saved in:
4
COVID-19 charity
advertising
: identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
Saved in:
5
Making ads stick : role of metaphors in improving
advertising
memory
Beard, Elizabeth
;
Henninger, Nicole M.
;
Venkatraman, Vinod
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 86-103
Persistent link: https://www.econbiz.de/10014575205
Saved in:
6
More than shapes : the silhouette effect in
advertising
Trinh, Can
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 104-125
Persistent link: https://www.econbiz.de/10014575210
Saved in:
7
Transcendent brand activism
advertising
: explicating the roles of color and message framing in
advertising
effectiveness
Zhou, Xuan
;
Lou, Chen
;
Huang, Xun Irene
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 183-199
Persistent link: https://www.econbiz.de/10014575219
Saved in:
8
How to allocate white space in ad design? : the impact of product layouts on perceived entitativity and
advertising
performance
Yu, Zhihao
;
Ponomarenko, Veronika
;
Liska, Luke Ingalls
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 215-229
Persistent link: https://www.econbiz.de/10014575227
Saved in:
9
Are concave ads more persuasive? : the role of immersion
Wang, Liangyan
;
Gohary, Ali
;
Chan, Eugene Y.
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 230-241
Persistent link: https://www.econbiz.de/10014575230
Saved in:
10
Challenges and future directions of computational
advertising
measurement systems
Yun, Joseph T.
;
Segijn, Claire M.
;
Pearson, Stewart
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 446-458
Persistent link: https://www.econbiz.de/10012313119
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