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Advertising
185
Werbung
185
Consumer behaviour
43
Konsumentenverhalten
43
Advertising effects
26
Werbewirkung
26
Brand management
14
Markenführung
14
Artificial intelligence
13
Künstliche Intelligenz
13
Brand
12
Markenartikel
12
Fachzeitschrift
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Influencer
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Journal
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Social web
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Computational advertising
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Internet marketing
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Creativity
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Personalization
4
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4
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3
Asien
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Bibliometrics
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Bibliometrie
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187
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187
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English
187
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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Hudders, Liselot
4
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Stubenvoll, Marlis
3
Berlo, Zeph M. C. van
2
Beuckels, Emma
2
Binder, Alice
2
Cauberghe, Veroline
2
Chang, Chingching
2
Chen, Huan
2
Coleman, Catherine A.
2
De Jans, Steffi
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Glaser, Matthias
2
Grewal, Dhruv
2
Gurrieri, Lauren
2
Hirsch, Melanie
2
Hollebeek, Linda D.
2
Kees, Jeremy
2
Kim, Jooyoung
2
Koslow, Scott
2
Kwak, Hyokjin
2
Laczniak, Russell N.
2
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Journal of advertising
NBER working paper series
688
Discussion paper series / IZA
661
Economics Papers from University Paris Dauphine
605
Working paper / National Bureau of Economic Research, Inc.
514
NBER Working Paper
479
IZA Discussion Papers
428
Journal of advertising research
420
IZA Discussion Paper
409
MPRA Paper
380
Journal of business research : JBR
319
Journal of advertising : official publication of the American Academy of Advertising
303
The journal of real estate finance and economics
280
International journal of advertising : the quarterly review of marketing communications
275
International journal of advertising : the review of marketing communications
254
CESifo working papers
231
Journal of marketing communications
229
Discussion paper / Centre for Economic Policy Research
211
CESifo Working Paper
196
ERIM Report Series Research in Management
181
Journal of housing economics
172
Working paper
164
Working Paper
157
Journal of promotion management : JPM
149
Discussion papers / CEPR
143
Ovidius University Annals, Economic Sciences Series
143
Annals of Faculty of Economics
142
European Journal of Marketing
142
Psychology & marketing
139
Journal of Consumer Marketing
136
Journal of urban economics
134
Management science : journal of the Institute for Operations Research and the Management Sciences
128
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
127
CESifo Working Paper Series
126
The American economic review
125
Journal of retailing and consumer services
118
Open Access publications from Université Paris-Dauphine
112
Real estate economics : journal of the American Real Estate and Urban Economics Association
110
European journal of marketing : EJM
109
The review of black political economy
108
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ECONIS (ZBW)
187
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1
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187
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date (oldest first)
1
Navigating the future of influencer
advertising
: consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
2
Health-based weight stereotypes in
advertising
: perpetuating unhealthy responses among overweight identifiers
Connors, Scott
;
Spangenberg, Katie
;
Perkins, Andrew
; …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 97-118
Persistent link: https://www.econbiz.de/10012584569
Saved in:
3
COVID-19 charity
advertising
: identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
Saved in:
4
Making ads stick : role of metaphors in improving
advertising
memory
Beard, Elizabeth
;
Henninger, Nicole M.
;
Venkatraman, Vinod
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 86-103
Persistent link: https://www.econbiz.de/10014575205
Saved in:
5
More than shapes : the silhouette effect in
advertising
Trinh, Can
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 104-125
Persistent link: https://www.econbiz.de/10014575210
Saved in:
6
Transcendent brand activism
advertising
: explicating the roles of color and message framing in
advertising
effectiveness
Zhou, Xuan
;
Lou, Chen
;
Huang, Xun Irene
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 183-199
Persistent link: https://www.econbiz.de/10014575219
Saved in:
7
How to allocate white space in ad design? : the impact of product layouts on perceived entitativity and
advertising
performance
Yu, Zhihao
;
Ponomarenko, Veronika
;
Liska, Luke Ingalls
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 215-229
Persistent link: https://www.econbiz.de/10014575227
Saved in:
8
Are concave ads more persuasive? : the role of immersion
Wang, Liangyan
;
Gohary, Ali
;
Chan, Eugene Y.
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 230-241
Persistent link: https://www.econbiz.de/10014575230
Saved in:
9
Challenges and future directions of computational
advertising
measurement systems
Yun, Joseph T.
;
Segijn, Claire M.
;
Pearson, Stewart
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 446-458
Persistent link: https://www.econbiz.de/10012313119
Saved in:
10
Two's company, three's a crowd : the interplay between collective versus solo anthropomorphic brand appeals and gender
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10014233767
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