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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Creativity and innovation management
130
Journal of business research : JBR
112
SpringerLink / Bücher
71
Working paper / National Bureau of Economic Research, Inc.
57
Academy of Management journal : AMJ
52
International journal of innovation management
50
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
49
Leadership & organization development journal
46
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
46
Springer eBook Collection
46
NBER Working Paper
45
International journal of hospitality management
44
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
44
NBER working paper series
44
Technological forecasting & social change : an international journal
43
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
42
Discussion paper series / IZA
39
International journal of selection and assessment
39
Journal of vocational behavior
36
MPRA Paper
36
Journal of business and psychology
32
Journal of business ethics : JOBE
32
Research policy : policy, management and economic studies of science, technology and innovation
31
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
30
Innovation: organization & management : IOM
29
IZA Discussion Papers
28
International journal of organizational analysis
27
Edward Elgar E-Book Archive
26
Harvard business review : HBR
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Advances in developing human resources : ADHR
24
International journal of arts management
24
Journal of management & organization : JMO
24
Faculty & research / Insead : working paper series
23
International journal of contemporary hospitality management
23
Pakistan journal of commerce and social sciences
23
Cogent business & management
22
Harvard-Business-Manager : das Wissen der Besten
22
Human performance
22
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ECONIS (ZBW)
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1
Creative that sells : how advertising execution affects sales
Hartnett, Nicole
;
Kennedy, Rachel
;
Sharp, Byron
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 102-112
Persistent link: https://www.econbiz.de/10011453888
Saved in:
2
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
3
Creative analogy as a means of articulating incongruent sponsorships
Madrigal, Robert
;
King, Jesse
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10011798733
Saved in:
4
Creative leaders : thirty years of big ideas
Ashley, Christy
;
Oliver, Jason D.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10003962688
Saved in:
5
Desperately seeking advertising
creativity
: engaging an imaginative "3Ps" research agenda
Sasser, Sheila L.
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 5-19
Persistent link: https://www.econbiz.de/10003807957
Saved in:
6
Special issue on
creativity
research in advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
Saved in:
7
When deep structures surface : design structures that can repeatedly surprise
Goldenberg, Jacob
;
Mazursky, David
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 21-34
Persistent link: https://www.econbiz.de/10003808073
Saved in:
8
Practitioner and customer views of advertising
creativity
: same concept, different meaning?
West, Douglas C.
;
Kover, Arthur J.
;
Caruana, Albert
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 35-45
Persistent link: https://www.econbiz.de/10003808075
Saved in:
9
The impact of advertising
creativity
on the hierarchy of effects
Smith, Robert E.
;
Chen, Jiemiao
;
Yang, Xiaojing
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 47-61
Persistent link: https://www.econbiz.de/10003808078
Saved in:
10
Getting a line on print ads : pleasure and arousal reactions reveal an implicit advertising mechanism
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003808081
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