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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Creativity
23
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Sasser, Sheila L.
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Journal of advertising : official publication of the American Academy of Advertising
Creativity and innovation management
135
Journal of business research : JBR
105
SpringerLink / Bücher
75
Journal of cultural economics
73
Working paper / National Bureau of Economic Research, Inc.
58
Academy of Management journal : AMJ
55
NBER Working Paper
55
NBER working paper series
50
International journal of innovation management
49
Springer eBook Collection
47
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
45
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
45
Technological forecasting & social change : an international journal
40
International journal of arts management
38
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
37
Edward Elgar E-Book Archive
36
Innovation: organization & management : IOM
35
Research policy : policy, management and economic studies of science, technology and innovation
31
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
31
International journal of hospitality management
29
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
29
Human relations
28
Industry and innovation
28
Leadership & organization development journal
27
Regional studies
27
Harvard business review : HBR
26
Journal of business ethics : JOBE
25
Management decision : MD
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of business and psychology
23
RIT Economics Department Working Paper
23
The Routledge companion to creativity
23
Jena Economic Research Papers
22
Journal of advertising research
22
Faculty & research / Insead : working paper series
21
Harvard-Business-Manager : das Wissen der Besten
21
Journal of management & organization : JMO
21
Journal of management inquiry
21
MPRA Paper
21
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ECONIS (ZBW)
23
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1
Creative that sells : how advertising execution affects sales
Hartnett, Nicole
;
Kennedy, Rachel
;
Sharp, Byron
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 102-112
Persistent link: https://www.econbiz.de/10011453888
Saved in:
2
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
3
Creative analogy as a means of articulating incongruent sponsorships
Madrigal, Robert
;
King, Jesse
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10011798733
Saved in:
4
Creative leaders : thirty years of big ideas
Ashley, Christy
;
Oliver, Jason D.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10003962688
Saved in:
5
Desperately seeking advertising
creativity
: engaging an imaginative "3Ps" research agenda
Sasser, Sheila L.
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 5-19
Persistent link: https://www.econbiz.de/10003807957
Saved in:
6
Special issue on
creativity
research in advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
Saved in:
7
When deep structures surface : design structures that can repeatedly surprise
Goldenberg, Jacob
;
Mazursky, David
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 21-34
Persistent link: https://www.econbiz.de/10003808073
Saved in:
8
Practitioner and customer views of advertising
creativity
: same concept, different meaning?
West, Douglas C.
;
Kover, Arthur J.
;
Caruana, Albert
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 35-45
Persistent link: https://www.econbiz.de/10003808075
Saved in:
9
The impact of advertising
creativity
on the hierarchy of effects
Smith, Robert E.
;
Chen, Jiemiao
;
Yang, Xiaojing
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 47-61
Persistent link: https://www.econbiz.de/10003808078
Saved in:
10
Getting a line on print ads : pleasure and arousal reactions reveal an implicit advertising mechanism
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003808081
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