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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Factors affecting advertising...
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Advertising effects
236
Werbewirkung
236
Advertising
170
Werbung
170
Consumer behaviour
86
Konsumentenverhalten
86
USA
69
United States
69
Psychology of advertising
40
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40
Internet marketing
29
Online-Marketing
29
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23
Markenimage
23
Computerspiel
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Experiment
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19
Product Placement
18
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16
Öko-Marketing
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14
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14
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14
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14
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Eisend, Martin
12
Chang, Chingching
10
Dahlén, Micael
8
Burton, Scot
6
Kees, Jeremy
6
Muehling, Darrel D.
6
Nelson, Michelle R.
6
Pelsmacker, Patrick de
6
Rosengren, Sara
6
Yoon, Hye Jin
6
Stafford, Marla Royne
5
Yoon, Sukki
5
Baek, Tae Hyun
4
Carlson, Les
4
Choi, Yung Kyun
4
Hudders, Liselot
4
Huh, Jisu
4
Kim, Jooyoung
4
Laczniak, Russell N.
4
Li, Hairong
4
Puntoni, Stefano
4
Sheehan, Kim Bartel
4
Taylor, Charles Raymond
4
Ashley, Christy
3
Bergkvist, Lars
3
Berry, Christopher
3
Cauberghe, Verolien
3
Cauberghe, Veroline
3
Evans, Nathaniel J.
3
Faber, Ronald J.
3
Ford, John B.
3
Franke, George R.
3
Hung, Kineta
3
Jin, Hyun Seung
3
Kareklas, Ioannis
3
Matthes, Jörg
3
McQuarrie, Edward F.
3
Phillips, Barbara J.
3
Reid, Leonard N.
3
Reijmersdal, Eva A. van
3
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
2,539
Journal of retailing and consumer services
2,035
International journal of hospitality management
860
NBER working paper series
828
Psychology & marketing
795
International journal of consumer studies
786
Working paper / National Bureau of Economic Research, Inc.
708
SpringerLink / Bücher
684
NBER Working Paper
628
Journal of consumer research : JCR ; an interdisciplinary bimonthly
609
Technological forecasting & social change : an international journal
571
Journal of advertising research
537
Management science : journal of the Institute for Operations Research and the Management Sciences
535
European Journal of Marketing
509
Tourism management : research, policies, practice
485
Journal of Consumer Marketing
484
European journal of marketing : EJM
447
Journal of marketing research : JMR
437
Asia Pacific journal of marketing and logistics
434
Journal of marketing communications
422
Journal of business ethics : JOBE
420
The journal of product & brand management
415
Journal of travel and tourism marketing
409
Journal of marketing
406
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
400
Journal of marketing management : MM
399
Discussion paper / Centre for Economic Policy Research
398
The journal of brand management : an international journal
394
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
386
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
384
Cogent business & management
377
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
363
Discussion paper series / IZA
360
Industrial marketing management : the international journal for industrial and high-tech firms
357
Journal of the Academy of Marketing Science
348
Journal of international consumer marketing
346
Journal of retailing
345
International journal of advertising : the quarterly review of marketing communications
339
Marketing letters : a journal of research in marketing
338
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ECONIS (ZBW)
342
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1
If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Fernando, Angeline Gautami
;
Suganthi, L.
;
Sivakumaran, …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10010373238
Saved in:
2
Special issue: Advergames, in-game
advertising
, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
3
Interpersonal trust and platform
credibility
in a Chinese multibrand online community : effects on brand variety seeking and time spent
Hung, Kineta
;
Li, Stella Yiyan
;
Tse, David K.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 99-112
Persistent link: https://www.econbiz.de/10009302697
Saved in:
4
Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
Saved in:
5
Children's responses to
advertising
in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
6
The gamification of
advertising
: analysis and research directions of in-game
advertising
, advergames, and
advertising
in social network games
Terlutter, Ralf
;
Capella, Michael L.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Saved in:
7
Narrative transportation and paratextual features of social media in viral
advertising
Seo, Yuri
;
Li, Xiaozhu
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011848783
Saved in:
8
Synergistic, antagonistic, and asymmetric media interactions
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 282-300
Persistent link: https://www.econbiz.de/10011930122
Saved in:
9
Self-endorsing versus other-endorsing in virtual environments : the effect on brand attitude and purchase intention
Ahn, Sun Joo
;
Bailenson, Jeremy N.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 93-106
Persistent link: https://www.econbiz.de/10009241272
Saved in:
10
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
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