Narrow search
Showing 1 - 10 of 201
Cover Image
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf (contributor) - 2013
Persistent link: https://www.econbiz.de/10009778499
Cover Image
Narrative transportation and paratextual features of social media in viral advertising
Seo, Yuri; Li, Xiaozhu; Choi, Yung Kyun; Yoon, Sukki - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 83-95
Persistent link: https://www.econbiz.de/10011848783
Cover Image
Interpersonal trust and platform credibility in a Chinese multibrand online community : effects on brand variety seeking and time spent
Hung, Kineta; Li, Stella Yiyan; Tse, David K. - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 99-112
Persistent link: https://www.econbiz.de/10009302697
Cover Image
If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Fernando, Angeline Gautami; Suganthi, L.; Sivakumaran, … - In: Journal of advertising : official publication of the … 43 (2014) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10010373238
Cover Image
Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
Cover Image
Children's responses to advertising in social games
Rozendaal, Esther; Slot, Noortje; Reijmersdal, Eva A. van; … - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Cover Image
The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf; Capella, Michael L. - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Cover Image
Attracting comments : digital engagement metrics on Facebook and financial performance
Yoon, Gunwoo; Li, Cong; Ji, Yi; North, Michael; Hong, Cheng - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 24-37
Persistent link: https://www.econbiz.de/10011848723
Cover Image
Engagement with social media and social media advertising : the differentiating role of platform type
Voorveld, Hilde; Noort, Guda van; Muntinga, Daniël G.; … - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10011848771
Cover Image
Special issue: digital engagement with advertising
Rodgers, Shelly (ed.); Thorson, Esther (ed.) - 2018
Persistent link: https://www.econbiz.de/10011848708