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Nature imagery in non-green advertising : the effects of emotion, autobiographical memory, and consumer's green
Hartmann, Patrick; Apaolaza, Vanessa; Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 427-440
Persistent link: https://www.econbiz.de/10011633849
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Is your product really green? : a content analysis to reassess green advertising
Segev, Sigal; Fernandes, Juliana; Hong, Cheng - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 85-93
Persistent link: https://www.econbiz.de/10011453877
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"Regulating sin" across the cultures : a comparison of alcohol ads in Ukrainian and American magazines
Wolburg, Joyce M.; Venger, Olesya - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 15-36
Persistent link: https://www.econbiz.de/10003931101
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Is the changing status of African Americans in the B2B buying center reflected in trade journal advertising? : a six decade content analysis
Stevenson, Thomas H.; Swayne, Linda E. - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 101-122
Persistent link: https://www.econbiz.de/10009491962
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The brand communication effects of using a headline to prompt the key benefit in ADS with pictorial metaphors
Bergkvist, Lars; Eiderbäck, Daniel; Palombo, Michaela - In: Journal of advertising : official publication of the … 41 (2012) 2, pp. 67-76
Persistent link: https://www.econbiz.de/10009659321
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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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Getting a line on print ads : pleasure and arousal reactions reveal an implicit advertising mechanism
Poels, Karolien; Dewitte, Siegfried - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 63-74
Persistent link: https://www.econbiz.de/10003808081
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Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.; Sierra, Jeremy J.; Torres, Ivonne M. - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
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"What about the intended consequences?" : examining the effects of race-stereotyped portrayals on advertising effectiveness
Johnson, Guillaume D.; Grier, Sonya A. - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 91-106
Persistent link: https://www.econbiz.de/10009738525
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Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les; … - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 55-74
Persistent link: https://www.econbiz.de/10009738527