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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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The power of persuasion : a gu...
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Psychology of advertising
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Werbepsychologie
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Advertising effects
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Muehling, Darrel D.
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Chang, Chingching
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Journal of advertising : official publication of the American Academy of Advertising
Industrial marketing management : the international journal for industrial and high-tech firms
123
The journal of personal selling & sales management : JPSSM
111
SpringerLink / Bücher
83
Journal of economic psychology : research in economic psychology and behavioral economics
81
Journal of business research : JBR
76
Psychology & marketing
61
Journal of personal selling & sales management
54
The journal of business & industrial marketing
43
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Journal of marketing
35
Journal of the Academy of Marketing Science
32
Springer eBook Collection
28
Europäische Hochschulschriften / 5
26
Journal of advertising research
25
Journal of marketing education : JME
25
Discussion paper / Centre for Economic Policy Research
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International journal of advertising : the quarterly review of marketing communications
24
Journal of marketing research : JMR
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
The journal of socio-economics
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of retailing and consumer services
20
The Cambridge handbook of psychology and economic behaviour
20
The journal of real estate finance and economics
20
International journal of advertising : the review of marketing communications
19
NBER working paper series
19
European journal of marketing : EJM
18
Journal of business-to-business marketing
18
Working paper / National Bureau of Economic Research, Inc.
18
Marketing : ZFP ; journal of research and management
17
Springer eBook Collection / Business and Economics
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Research
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Happiness, economics and politics : towards a multi-disciplinary approach
15
Journal of business ethics : JOBE
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NBER Working Paper
15
Harvard business review : HBR
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Journal of retailing
14
The American economic review
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European journal of operational research : EJOR
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ECONIS (ZBW)
48
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1
The role of regulatory focus, social distance, and involvement in anti-high-risk drinking advertising : a construal-level theory perspective
Park, Sunyoung
;
Morton, Cynthia R.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011410161
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2
Scarcity appeal in advertising : exploring the moderating roles of need for uniqueness and message framing
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 349-359
Persistent link: https://www.econbiz.de/10011410177
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3
The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising
Sundar, Aparna
;
Kardes, Frank R.
;
Wright, Scott A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
Saved in:
4
Developing persuasion knowledge by teaching advertising literacy in primary school
Nelson, Michelle R.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10011486855
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5
Young adolescents and advertising on social network games : a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011486859
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6
The role of attachment style in shaping consumer preferences for products shown in advertisements that depict consensus claims
David, Meredith E.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10011486889
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7
Scarcity appeals in advertising : the moderating role of expectation of scarcity
Mukherjee, Ashesh
;
Lee, Seung Yun
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 256-268
Persistent link: https://www.econbiz.de/10011486908
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8
Effects of music in advertising : three experiments replicating single-exposure musical conditioning of consumer choice (Gorn 1982) in an individual setting
Vermeulen, Ivar
;
Beukeboom, Camiel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 53-61
Persistent link: https://www.econbiz.de/10011453859
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9
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
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10
Advertising as unfavorable self-presentation : the dirty laundry effect
Thomas, Tandy Chalmers
;
Trump, Rebecca K.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 58-70
Persistent link: https://www.econbiz.de/10010503336
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