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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising effects
236
Werbewirkung
236
Advertising
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Werbung
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USA
54
United States
54
Consumer behaviour
50
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Chang, Chingching
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7
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Muehling, Darrel D.
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Jin, Hyun Seung
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Kareklas, Ioannis
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Li, Hairong
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McQuarrie, Edward F.
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Phillips, Barbara J.
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Reijmersdal, Eva A. van
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Rozendaal, Esther
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Russell, Cristel Antonia
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Singh, Surendra N.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
492
Journal of advertising research
332
Journal of marketing communications
249
International journal of advertising : the review of marketing communications
245
Journal of retailing and consumer services
245
International journal of advertising : the quarterly review of marketing communications
242
International journal of internet marketing and advertising : IJIMA
229
MPRA Paper
221
SpringerLink / Bücher
210
Economics Papers from University Paris Dauphine
172
Psychology & marketing
166
Journal of promotion management : JPM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
135
CESifo Working Paper
133
International journal of hospitality management
128
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
123
Journal of promotion management : innovations in planning and applied research
122
Working papers / Rimisp Centro Latinoamericano para el Desarrollo Rural
119
CESifo working papers
116
Management science : journal of the Institute for Operations Research and the Management Sciences
116
Technological forecasting & social change : an international journal
105
Tourism management : research, policies, practice
103
NBER working paper series
101
Springer eBook Collection
101
International journal of electronic marketing and retailing : IJEMR
100
European journal of marketing : EJM
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
Information systems research : ISR
93
The journal of product & brand management
87
Journal of marketing research : JMR
85
Cogent business & management
84
Marketing letters : a journal of research in marketing
83
Journal of internet commerce
80
Marketing intelligence & planning
79
Industrial marketing management : the international journal for industrial and high-tech firms
77
Electronic commerce research
76
Journal of marketing
76
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ECONIS (ZBW)
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1
Advertising repetition and placement issues in on-line environments
Yaveroglu, Idil
;
Donthu, Naveen
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 31-43
Persistent link: https://www.econbiz.de/10003732314
Saved in:
2
A dual-process model of interactivity effects
Liu, Yuping
;
Shrum, L. J.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 53-68
Persistent link: https://www.econbiz.de/10003863801
Saved in:
3
Assessing advertising efficiency : does the Internet play a role?
Pergelova, Albena
;
Prior, Diego
;
Rialp Criado, Josep
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 39-54
Persistent link: https://www.econbiz.de/10008665419
Saved in:
4
Evaluation of internet advertising research : a bibliometric analysis of citations from key sources
Kim, Juran
;
McMillan, Sally J.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 99-112
Persistent link: https://www.econbiz.de/10003708177
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5
How the digital video recorder (DVR) changes traditional television advertising
Wilbur, Kenneth C.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 143-149
Persistent link: https://www.econbiz.de/10003708192
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6
Self-endorsing versus other-endorsing in virtual environments : the effect on brand attitude and purchase intention
Ahn, Sun Joo
;
Bailenson, Jeremy N.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 93-106
Persistent link: https://www.econbiz.de/10009241272
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7
Missing the mark : advertising avoidance and distractor devaluation
Duff, Brittany R. L.
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 51-62
Persistent link: https://www.econbiz.de/10009241300
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8
Does ad-context congruity help surfers and information seekers remember ads in cluttered e-magazines?
Zanjani, Shabnam H. A.
;
Diamond, William D.
;
Chan, Kwong
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 67-83
Persistent link: https://www.econbiz.de/10009491969
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9
Do you recognize its brand? : the effectiveness of online in-stream video advertisements
Li, Hao
;
Lo, Hui-Yi
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011313251
Saved in:
10
If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Fernando, Angeline Gautami
;
Suganthi, L.
;
Sivakumaran, …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10010373238
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