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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Taylor, Charles Raymond
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
26
International journal of advertising : the review of marketing communications
26
Journal of business research : JBR
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
12
Journal of advertising research
10
Journal of international marketing
9
Journal of consumer affairs : official publication of the American Council on Consumer Interests
8
Psychology & marketing
8
Advances in international marketing
6
International Marketing Review
6
Conference Board report
5
International marketing review
5
American journal of agricultural economics
4
Journal of Business Research
4
Journal of current issues and research in advertising
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
The SAGE handbook of marketing ethics
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Consumer Affairs
3
Journal of advertising
3
Journal of internet commerce
3
Journal of marketing education : JME
3
Measurement and research methods in international marketing
3
New directions in international advertising research
3
Advances in international marketing : a research annual
2
Cross-cultural buyer behavior
2
European Journal of Marketing
2
International advertising and communication : current insights and empirical findings
2
International marketing ; Vol. 2
2
Journal of Advertising Research
2
Journal of Consumer Marketing
2
Journal of general management
2
Journal of international consumer marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of world business : JWB
2
Western journal of agricultural economics : WJAE
2
AFPC policy research report
1
AFPC policy working paper
1
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ECONIS (ZBW)
9
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4
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1
The effect of cigarette advertising bans on consumption : a meta-analysis
Capella, Michael L.
;
Taylor, Charles Raymond
;
Webster, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003732268
Saved in:
2
Special issue on advertising regulation and self-regulation
Taylor, Charles Raymond
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003931071
Saved in:
3
The advertising regulation and self-regulation issues ripped from the headlines with (sometimes missed) opportunities for disciplined multidisciplinary research
Rotfeld, Herbert Jack
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 5-14
Persistent link: https://www.econbiz.de/10003931087
Saved in:
4
Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Robert
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
Saved in:
5
Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert
;
Okazaki, Shintaro
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10011313242
Saved in:
6
The role of geography of self in "filling in" brand personality traits : consumer inference of unobservable attributes
Puzakova, Marina
;
Kwak, Hyokjin
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10009738749
Saved in:
7
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
Saved in:
8
Public perceptions of billboards : a meta-analysis
Franke, George R.
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011744307
Saved in:
9
MOVING INTERNATIONAL ADVERTISING RESEARCH FORWARD: A New Research Agenda
Taylor, Charles R.
- In:
Journal of advertising : official publication of the …
34
(
2005
)
1
,
pp. 7-16
Persistent link: https://www.econbiz.de/10008116842
Saved in:
10
ARTICLES - Girlish Images Across Cultures: Analyzing Japanese Versus US Seventeen Magazine Ads
Maynard, Michael L.
;
Taylor, Charles R.
- In:
Journal of advertising : official publication of the …
28
(
1999
)
1
,
pp. 39-48
Persistent link: https://www.econbiz.de/10008121077
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