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Journal of advertising research
Journal of business research : JBR
344
SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
255
Journal of strategic marketing
196
Europäische Hochschulschriften / 5
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Gabler Edition Wissenschaft
133
European journal of marketing : EJM
129
Journal of marketing management : MM
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Journal of the Academy of Marketing Science
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Journal of marketing
111
The journal of business & industrial marketing
110
Journal of marketing communications
107
Marketing intelligence & planning
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Springer eBook Collection
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Journal of retailing and consumer services
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Management science : journal of the Institute for Operations Research and the Management Sciences
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European Journal of Marketing
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Marketing Intelligence & Planning
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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The journal of brand management : an international journal
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Lehrbuch
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Journal of business ethics : JOBE
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Business horizons
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The marketing review
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Asia Pacific journal of marketing and logistics
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International marketing review
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Journal of marketing research : JMR
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NBER working paper series
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Die Betriebswirtschaft : DBW
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Harvard-Business-Manager : das Wissen der Besten
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Marketing : ZFP ; journal of research and management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of global marketing
43
Working paper / National Bureau of Economic Research, Inc.
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Harvard business review : HBR
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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1
Warning flags on the race track : the global markets' verdict on Formula One sponsorship
Cobs, Joe
;
Groza, Mark D.
;
Pruitt, Stephen W.
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 74-86
Persistent link: https://www.econbiz.de/10009548163
Saved in:
2
Multicultural marketing and the reasons why
Korzenny, Felipe
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 173-176
Persistent link: https://www.econbiz.de/10003742644
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3
Editorial: Marketing in the era of long-tail media
Rubinson, Joel
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 301-302
Persistent link: https://www.econbiz.de/10003768711
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4
Learing from winners : how IBM seized the day
Pettit, Raymond
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 104-110
Persistent link: https://www.econbiz.de/10003833790
Saved in:
5
Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
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6
Empirical generalizations about advertising campaign success
Binet, Les
;
Field, Peter
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 130-133
Persistent link: https://www.econbiz.de/10003860387
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7
Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
Saved in:
8
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
9
New technologies drive CPG media mix optimization
Reynar, Angela
;
Philips, Jodi
;
Heumann, Simona
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 416-427
Persistent link: https://www.econbiz.de/10008857204
Saved in:
10
The honey, the bear, and the violin : the Russian voices of Israeli advertising
Elias, Nelly
;
Greenspan, Leah
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 113-122
Persistent link: https://www.econbiz.de/10003609587
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