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Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Steele, Audrey; Jacobs, Devra; Siefert, Caleb; Rule, Randall - In: Journal of advertising research 53 (2013) 4, pp. 417-430
Persistent link: https://www.econbiz.de/10010245518
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How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue; Qian, Jiang; Cao, Jiaqi - In: Journal of advertising research 63 (2023) 4, pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
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The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte; Florès, Laurent; Agrebi, Meriem; … - In: Journal of advertising research 48 (2008) 3, pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
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Whither the click? : how online advertising works
Fulgoni, Gian M.; Mörn, Marie Pauline - In: Journal of advertising research 49 (2009) 2, pp. 134-142
Persistent link: https://www.econbiz.de/10003860454
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The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni - In: Journal of advertising research 49 (2009) 2, pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
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The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.; Korgaonkar, Pradeep K. - In: Journal of advertising research 50 (2010) 3, pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
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A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy; Appiah, Osei - In: Journal of advertising research 50 (2010) 3, pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
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The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae; De Gregorio, Federico; Kim, Kihan - In: Journal of advertising research 50 (2010) 4, pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
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Does anyone really know if online ad campaigns are working? : an evaluation of methods used to assess the effectiveness of advertising on the Internet
Lavrakas, Paul J.; Mane, Sherrill; Laszlo, Joe - In: Journal of advertising research 50 (2010) 4, pp. 354-373
Persistent link: https://www.econbiz.de/10008857215
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The effectiveness of "typical-user" testimonial advertisments on black and white browsers' evaluations of products on commercial websites : do they really work?
Appiah, Osei - In: Journal of advertising research 47 (2007) 1, pp. 14-27
Persistent link: https://www.econbiz.de/10003609560