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Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of advertising research 54 (2014) 1, pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
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The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele - In: Journal of advertising research 61 (2021) 3, pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
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Brand worlds : from articulation to integration
Berthon, Pierre R.; Pitt, Leyland F.; Chakrabarti, Ronika; … - In: Journal of advertising research 51 (2011), pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
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How consumers in China perceive brands in online and offline encounters : a framework for brand perception
Chan, Terri H.; Chen, Rocky Peng; Tse, Caleb H. - In: Journal of advertising research 58 (2018) 1, pp. 90-110
Persistent link: https://www.econbiz.de/10011875523
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Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
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Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin; Page, Bill; Trinh, Giang; Hartnett, Nicole; … - In: Journal of advertising research 63 (2023) 4, pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
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Consumer moments of truth in the digital context : how "search" and "e-word of mouth" can fuel consumer decision making
Moran, Gillian; Muzellec, Laurent; Nolan, Eoghan - In: Journal of advertising research 54 (2014) 2, pp. 200-204
Persistent link: https://www.econbiz.de/10010383782
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Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin - In: Journal of advertising research 51 (2011) 1, pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
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The impact of word of mouth via Twitter on moviegoers' decisions and film revenues revisiting prospect theory : how WOM about movies drives loss-aversion and reference-dependence b...
Yoon, Yeujun; Polpanumas, Charin; Park, Young Joon - In: Journal of advertising research 57 (2017) 2, pp. 144-158
Persistent link: https://www.econbiz.de/10011709371
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The globalization of social media : consumer relationships with brands evolve in the digital space
Hutton, Graeme; Fosdick, Maggie - In: Journal of advertising research 51 (2011) 4, pp. 566-570
Persistent link: https://www.econbiz.de/10009501176