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Message framing strategy for brand communication
Tsai, Shu-Pei - In: Journal of advertising research 47 (2007) 3, pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
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Unleashing the power of word of mouth : creating brand advocacy to drive growth
Keller, Ed - In: Journal of advertising research 47 (2007) 4, pp. 448-452
Persistent link: https://www.econbiz.de/10003614085
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De-clutter your mind : seven worries you can drop from your research agenda
Romaniuk, Jenni - In: Journal of advertising research 53 (2013) 2, pp. 131-133
Persistent link: https://www.econbiz.de/10009778476
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Multicultural marketing and the reasons why
Korzenny, Felipe - In: Journal of advertising research 48 (2008) 2, pp. 173-176
Persistent link: https://www.econbiz.de/10003742644
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Editorial: Marketing in the era of long-tail media
Rubinson, Joel - In: Journal of advertising research 48 (2008) 3, pp. 301-302
Persistent link: https://www.econbiz.de/10003768711
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Learing from winners : how IBM seized the day
Pettit, Raymond - In: Journal of advertising research 49 (2009) 1, pp. 104-110
Persistent link: https://www.econbiz.de/10003833790
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Integrated marketing communications : practice leads theory
Kitchen, Philip J.; Kim, Ilchul; Schultz, Don E. - In: Journal of advertising research 48 (2008) 4, pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
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Empirical generalizations about advertising campaign success
Binet, Les; Field, Peter - In: Journal of advertising research 49 (2009) 2, pp. 130-133
Persistent link: https://www.econbiz.de/10003860387
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Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry; Lala, Vishal - In: Journal of advertising research 49 (2009) 3, pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
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Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus; Zinnbauer, Markus - In: Journal of advertising research 50 (2010) 1, pp. 42-49
Persistent link: https://www.econbiz.de/10003971416