Kuokkanen, Henri; Sun, William - In: Journal of business ethics : JBE 166 (2020) 2, pp. 403-423
Fulfilling consumer expectations of corporate social responsibility (CSR) can bring strategic advantage to firms …. However, research on the topic is fragmented across disparate disciplines, and a comprehensive framework to connect CSR supply … and demand is missing. As a result, firms often supply CSR that does not attract demand, as signified by pessimism about …