Narrow search
Showing 1 - 10 of 720
Cover Image
Integrating strategic thinking and simulation in marketing strategy : seeing the whole system
Pagani, Margherita; Otto, Peter - In: Journal of business research : JBR 66 (2013) 9, pp. 1568-1575
Persistent link: https://www.econbiz.de/10009757027
Cover Image
The effect of market-pull vs. resource-push orientation on performance when entering new markets
Timsit, Jean-Philippe; Castiaux, Annick; Truong, Yann; … - In: Journal of business research : JBR 68 (2015) 9, pp. 2005-2014
Persistent link: https://www.econbiz.de/10011384229
Cover Image
When to switch between subscription-based and ad-sponsored business models : strategic implications of decreasing content novelty
Huotari, Pontus; Ritala, Paavo - In: Journal of business research : JBR 129 (2021), pp. 14-28
Persistent link: https://www.econbiz.de/10012509294
Cover Image
On the unethical use of privileged information in strategic decision-making : the effects of peers’ ethicality, perceived cohesion, and team performance
Johnson, Kevin J.; Martineau, Joé T.; Kouamé, Saouré; … - In: Journal of business ethics : JOBE 152 (2018) 4, pp. 917-929
Persistent link: https://www.econbiz.de/10011962480
Cover Image
Business Wargaming for Mergers & Acquisitions : Systematic Application in the Strategy and Acquisition Process
Büchler, Jan-Philipp - 2022
Based on a systematic description of possible applications and case studies in the acquisition process, the essential offers a practice-oriented introduction to business wargaming. The high degree of integration of business wargaming with classic strategy instruments from the strategy process is...
Persistent link: https://www.econbiz.de/10013386131
Cover Image
Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.; Covin, Jeffrey G.; Slevin, Dennis P. - In: Journal of business research : JBR 62 (2009) 8, pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
Cover Image
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian - 2012 - 4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009514999
Cover Image
Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Kuß, Alfred; Tomczak, Torsten - 2002 - 3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001691676
Cover Image
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian; Krohmer, Harley - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001418958
Cover Image
The Post-Pandemic Business Playbook : Customer-Centric Solutions to Help Your Firm Grow
Mintz, Ofer - 2021
1.Introduction -- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective -- 3.Five phases for how customer behavior changed in response to COVID-19 -- 4.Psychological and economic explanations for why the COVID-19 economic crisis occurred -- 5....
Persistent link: https://www.econbiz.de/10012819074