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The use of scents to influence consumers : the sense of using scents to make cents
Bradford, Kevin D.; Desrochers, Debra M. - In: Journal of business ethics : JOBE 90 (2009), pp. 141-153
Persistent link: https://www.econbiz.de/10003986825
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Publicity as covert marketing? : the role of persuasion knowledge and ethical perceptions on beliefs and credibility in a video news release story
Nelson, Michelle R.; Park, Jiwoo - In: Journal of business ethics : JOBE 130 (2015) 2, pp. 327-341
Persistent link: https://www.econbiz.de/10011337130
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Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan; Cheng, Zhao-Hong - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
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Corporate social responsibility and brand advocacy in business-to-business market : the mediated moderating effect of attribution
Pai, Da Chang; Lai, Chi-Shiun; Chiu, Chih-Jen; Yang, … - In: Journal of business ethics : JOBE 126 (2015) 4, pp. 685-696
Persistent link: https://www.econbiz.de/10010481709
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The detrimental effect of cause-related marketing parodies
Sabri, Ouidade - In: Journal of business ethics : JOBE 151 (2018) 2, pp. 517-537
Persistent link: https://www.econbiz.de/10011910886
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Consumer participation in cause-related marketing : an examination of effort demands and defensive denial
Howie, Katharine M.; Yang, Lifeng; Vitell, Scott J.; … - In: Journal of business ethics : JOBE 147 (2018) 3, pp. 679-692
Persistent link: https://www.econbiz.de/10011798946
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Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca; Bodur, H. Onur - In: Journal of business ethics : JOBE 131 (2015) 2, pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
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Un/ethical company and brand perceptions : conceptualising and operationalising consumer meanings
Brunk, Katja H. - In: Journal of business ethics : JOBE 111 (2012) 4, pp. 551-565
Persistent link: https://www.econbiz.de/10009717383
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Consumers' perceptions of corporate social responsibility : scale development and validation
Öberseder, Magdalena; Schlegelmilch, Bodo B.; Murphy, … - In: Journal of business ethics : JOBE 124 (2014) 1, pp. 101-115
Persistent link: https://www.econbiz.de/10010424763
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Consumer perceptions of the antecedents and consequences of corporate social responsibility
Stanaland, Andrea J. S.; Lwin, May O.; Murphy, Patrick E. - In: Journal of business ethics : JOBE 102 (2011) 1, pp. 47-55
Persistent link: https://www.econbiz.de/10009297342