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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of product & brand management"
~isPartOf:"Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung"
~person:"Herrmann, Andreas"
~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
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Cultural identity
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Online retailing
Consumer behaviour
54
Brand
10
Markenartikel
10
Globalisierung
9
Globalization
9
Kulturelle Identität
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Herrmann, Andreas
Huber, Frank
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
25
Cleveland, Mark
17
Valette-Florence, Pierre
17
Diamantopoulos, Adamantios
15
Filieri, Raffaele
14
Guzman, Francisco
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Septianto, Felix
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Veloutsou, Cleopatra
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Bartikowski, Boris
13
Dwivedi, Yogesh Kumar
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Woodside, Arch G.
13
Balaji, M. S.
12
Teng, Lefa
12
Wiedmann, Klaus-Peter
12
Kukar-Kinney, Monika
11
Richard, Marie-Odile
11
Das, Gopal
10
Flavián Blanco, Carlos
10
Grewal, Dhruv
10
Lim, Weng Marc
10
McLean, Graeme J.
10
Paul, Justin
10
Seo, Yuri
10
Shukla, Paurav
10
Yi, Youjae
10
Chebat, Jean-Charles
9
Christodoulides, George
9
Gustafsson, Anders
9
Hollebeek, Linda D.
9
Kim, Kyung Hoon
9
Mattila, Anna S.
9
Merchant, Altaf
9
Sharma, Piyush
9
Spence, Charles
9
Wagner, Udo
9
Walsh, Gianfranco
9
Beatty, Sharon E.
8
Bigné Alcañiz, J. Enrique
8
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Journal of business research : JBR
Psychology & marketing
The journal of product & brand management
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Journal of retailing and consumer services
14
Reihe: Marketing : MAR
10
Journal of retailing
9
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing
7
Journal of promotion management : innovations in planning and applied research
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
Journal of the Academy of Marketing Science
5
Marketing : ZFP ; journal of research and management
5
Marketing letters : a journal of research in marketing
5
The journal of brand management : an international journal
5
Gabler Edition Wissenschaft
4
International journal of hospitality management
4
International marketing review
4
Journal of business economics : JBE
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Die Betriebswirtschaft : DBW
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
International journal of consumer studies
3
International journal of retail & distribution management
3
Review of managerial science
3
SpringerLink / Bücher
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
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ECONIS (ZBW)
54
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1
Die Erfassung der Markentreue im Automobilmarkt mit loglinearen Modellen
Bauer, Hans H.
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
23
(
1994
)
9
,
pp. 434-439
Persistent link: https://www.econbiz.de/10001169698
Saved in:
2
A test of the effects of competition on consumer
brand
selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Saved in:
3
Brand
love in progress : the interdependence of
brand
love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
4
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
5
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
6
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
7
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
8
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
9
Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong
;
Kim, Chankon
;
Laroche, Michel
;
Lee, Hanjoon
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
Saved in:
10
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
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