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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
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Demystifying neuromarketing
Lim, Weng Marc - In: Journal of business research : JBR 91 (2018), pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
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Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference
Warlop, Luk; Shrum, L. J.; Merunka, Dwight; Barnier, … - In: Journal of business research : JBR 67 (2014) 7, pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
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Hofstede's dimensions of culture in international marketing studies
Soares, Ana Maria; Farhangmehr, Minoo; Shoham, Aviv - In: Journal of business research : JBR 60 (2007) 3, pp. 277-284
Persistent link: https://www.econbiz.de/10003429522
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Social interaction and low involvement products
Kuenzel, Johanna; Musters, Pieter - In: Journal of business research : JBR 60 (2007) 8, pp. 876-883
Persistent link: https://www.econbiz.de/10003499868
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Building and assurance of agent-based models: an example and challenge to the field
Midgley, David F.; Marks, Robert E.; Kunchamwar, Dinesh - In: Journal of business research : JBR 60 (2007) 8, pp. 884-893
Persistent link: https://www.econbiz.de/10003499876
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Simulating changing consumer preferences: a dynamic conjoint model
Vag, Andras - In: Journal of business research : JBR 60 (2007) 8, pp. 904-911
Persistent link: https://www.econbiz.de/10003499890
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An analytical review of market system dynamics in consumer culture theory research : insights from the sociology of markets
Jafari, Aliakbar; Aly, Marwa; Doherty, Anne Marie - In: Journal of business research : JBR 139 (2022), pp. 1261-1274
Persistent link: https://www.econbiz.de/10013194351
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A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 91 (2018), pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
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Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 96 (2019), pp. 355-365
Persistent link: https://www.econbiz.de/10011981073