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Predicting consumer gaze hits : a simulation model of visual attention to dynamic marketing stimuli
Rumpf, Christopher; Boronczyk, Felix; Breuer, Christoph - In: Journal of business research : JBR 111 (2020), pp. 208-217
Persistent link: https://www.econbiz.de/10012237802
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What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco; Vidden, Chad; Schomaker, Judith - In: Journal of business research : JBR 111 (2020), pp. 262-269
Persistent link: https://www.econbiz.de/10012237810
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Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Yoganathan, Vignesh; Osburg, Victoria-Sophie; Akhtar, … - In: Journal of business research : JBR 96 (2019), pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
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Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766333
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Purpose and object of anti-consumption
Iyer, Rajesh; Muncy, James A. - In: Journal of business research : JBR 62 (2009) 2, pp. 160-168
Persistent link: https://www.econbiz.de/10003810534
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Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano Nino; Pieters, Rik - In: Journal of business research : JBR 63 (2010) 11, pp. 1121-1128
Persistent link: https://www.econbiz.de/10008696692
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Coke is it : how stories in childhood memories illuminate an icon
LaTour, Kathryn A.; LaTour, Michael S.; Zinkhan, George M. - In: Journal of business research : JBR 63 (2010) 3, pp. 328-336
Persistent link: https://www.econbiz.de/10003960043
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Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Kapferer, Jean-Noël; Laurent, Gilles - In: Journal of business research : JBR 69 (2016) 1, pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
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How price display influences consumer luxury perceptions
Parguel, Béatrice; Delécolle, Thierry; … - In: Journal of business research : JBR 69 (2016) 1, pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
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Understanding luxury consumption in China : consumer perceptions of best-known brands
Zhan, Lingjing; He, Yanqun - In: Journal of business research : JBR 65 (2012) 10, pp. 1452-1460
Persistent link: https://www.econbiz.de/10009620140