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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of business research : JBR 84 (2018), pp. 196-205
Persistent link: https://www.econbiz.de/10011802900
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Service innovation in e-commerce last mile delivery : mapping the e-customer journey
Vakulenko, Yulia; Shams, Poja; Hellström, Daniel; … - In: Journal of business research : JBR 101 (2019), pp. 461-468
Persistent link: https://www.econbiz.de/10012103423
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Customer behavior in electronic commerce : the moderating effect of e-purchasing experience
Hernández Ortega, Blanca; Jimenez, Julio; Martín, M. José - In: Journal of business research : JBR 63 (2010) 9/10, pp. 964-971
Persistent link: https://www.econbiz.de/10008652160
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From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes; Alavi, Sascha; Linsenmayer, Kim Tina - In: Journal of business research : JBR 132 (2021), pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
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An analyses of the effect of using contextual and loyalty features on early purchase prediction of shoppers in e-commerce domain
Esmeli, Ramazan; Bader-El-Den, Mohamed; Abdullahi, Hassana - In: Journal of business research : JBR 147 (2022), pp. 420-434
Persistent link: https://www.econbiz.de/10013271515
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The effects of warmth-oriented and competence-oriented service recovery messages on observers on online platforms
Huang, Ran; Ha, Sejin - In: Journal of business research : JBR 121 (2020), pp. 616-627
Persistent link: https://www.econbiz.de/10012417382
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Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.; Broekhuis, Manda; Leeuw, Sander de; … - In: Journal of business research : JBR 122 (2021), pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
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How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano; Iglesias-Pradas, Santiago - In: Journal of business research : JBR 109 (2020), pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
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The role of live streaming in building consumer trust and engagement with social commerce sellers
Apiradee Wongkitrungrueng; Nuttapol Assarut - In: Journal of business research : JBR 117 (2020), pp. 543-556
Persistent link: https://www.econbiz.de/10012287967