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Consumer responses to mobile coupons : the roles of shopping motivation and regulatory fit
Khajehzadeh, Saman; Oppewal, Harmen; Tojib, Dewi - In: Journal of business research : JBR 67 (2014) 11, pp. 2447-2455
Persistent link: https://www.econbiz.de/10010402772
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Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine; Wong, IpKin Anthony - In: Journal of business research : JBR 68 (2015) 10, pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
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The influence of relationship marketing investments on customer gratitude in retailing
Huang, Min-Hsin - In: Journal of business research : JBR 68 (2015) 6, pp. 1318-1323
Persistent link: https://www.econbiz.de/10010530660
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Antecedents to loyalty point redemption : implications for customer equity management
Hwang, Joon Ho; Chung, Jaiho; Kim, Jae Wook; Lee, Dongwon; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3731-3739
Persistent link: https://www.econbiz.de/10011515248
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Loyalty programs as travel companions : complementary service features across customer journey stages
Steinhoff, Lena; Zondag, Marcellis M. - In: Journal of business research : JBR 129 (2021), pp. 70-82
Persistent link: https://www.econbiz.de/10012509301
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The role of marketing channels in consumers' promotional point redemption decisions
Li, Chen; Swaminathan, Srinivasan; Kim, Junhee - In: Journal of business research : JBR 125 (2021), pp. 314-323
Persistent link: https://www.econbiz.de/10012494074
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Online daily coupons : understanding how prepayment impacts spending at redemption
Besharat, Ali; Nardini, Gia; Roggeveen, Anne L. - In: Journal of business research : JBR 127 (2021), pp. 364-372
Persistent link: https://www.econbiz.de/10012494398
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Are loyalty program members really engaged? : measuring customer engagement with loyalty programs
Bruneau, Virginie; Swaen, Valérie; Zidda, Pietro - In: Journal of business research : JBR 91 (2018), pp. 144-158
Persistent link: https://www.econbiz.de/10011902864
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Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan; Foroudi, Pantea; Dwivedi, … - In: Journal of business research : JBR 116 (2020), pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
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The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers
Stathopoulou, Anastasia; Balabanis, George - In: Journal of business research : JBR 69 (2016) 12, pp. 5801-5808
Persistent link: https://www.econbiz.de/10011597513