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A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André; Bobrie, François; Thebault, Marinette - In: Journal of business research : JBR 69 (2016) 1, pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
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How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei; Meng, Yan; Chang, Hua; Li, Wenjing; Tan, Kang - In: Journal of business research : JBR 130 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
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Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands
Kaufmann, Hans Rüdiger; Petrovici, Dan Alex; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5735-5747
Persistent link: https://www.econbiz.de/10011597482
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Brand afterlife : transference to alternate brands following corporate failure
Russell, Cristel Antonia; Schau, Hope Jensen; Bliese, Paul - In: Journal of business research : JBR 97 (2019), pp. 257-267
Persistent link: https://www.econbiz.de/10012002959
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The differentiated impact of perceived brand competence type of brand extension evaluation
Wang, Haizhong; Liu, Di - In: Journal of business research : JBR 117 (2020), pp. 400-410
Persistent link: https://www.econbiz.de/10012286528
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New insights into unethical counterfeit consumption
Bian, Xuemei; Wang, Kai-Yu; Smith, Andrew; Yannopoulou, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4249-4258
Persistent link: https://www.econbiz.de/10011554137
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Anticipating regret and consumers' preferences for counterfeit luxury products
Chen, Jie; Teng, Lefa; Liu, ShiXiong; Zhu, Huihuang - In: Journal of business research : JBR 68 (2015) 3, pp. 507-515
Persistent link: https://www.econbiz.de/10010495370
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An investigation of determinants of counterfeit purchase consideration
Bian, Xuemei; Moutinho, Luiz - In: Journal of business research : JBR 62 (2009) 3, pp. 368-378
Persistent link: https://www.econbiz.de/10003840069
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A double-edged sword : how the dual characteristics of face motivate and prevent counterfeit luxury consumption
Shan, Juan; Jiang, Ling; Cui, Annie Peng - In: Journal of business research : JBR 134 (2021), pp. 59-69
Persistent link: https://www.econbiz.de/10012643497
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Regulatory focus and consumption of counterfeit luxury goods : roles of functional theories of attitudes and perceived similarity
Wang, Li; Jin, Manhui; Yang, Zhiyong - In: Journal of business research : JBR 107 (2020), pp. 50-61
Persistent link: https://www.econbiz.de/10012156676