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Conceptualizing and measuring the "strategy execution" construct
Oliveira, Carla Albuquerque de; Carneiro, Jorge Manoel … - In: Journal of business research : JBR 105 (2019), pp. 333-344
Persistent link: https://www.econbiz.de/10012128517
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Customer mindset metrics : a systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Baehre, Sven; O'Dwyer, Michele; O'Malley, Lisa; Story, … - In: Journal of business research : JBR 149 (2022), pp. 353-362
Persistent link: https://www.econbiz.de/10013325614
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Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766333
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Culture and web communications
Baack, Daniel W.; Singh, Nitish - In: Journal of business research : JBR 60 (2007) 3, pp. 181-188
Persistent link: https://www.econbiz.de/10003428808
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
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The differential effects of retail density : an investigation of goods versus service settings
Pan, Yue; Siemens, Jennifer Christie - In: Journal of business research : JBR 64 (2011) 2, pp. 105-112
Persistent link: https://www.econbiz.de/10008839692
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Hedonic and utilitarian shopping goals : the online experience
Bridges, Eilen; Florsheim, Renée - In: Journal of business research : JBR 61 (2008) 4, pp. 309-314
Persistent link: https://www.econbiz.de/10003704547
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Special Issue: Advances in internet consumer behavior and marketing strategy
Laroche, Michel (contributor) - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1015-1110
Persistent link: https://www.econbiz.de/10008653665
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How brand awareness relates to market outcome, brand equity, and the marketing mix
Huang, Rong; Sarigöllü, Emine - In: Journal of business research : JBR 65 (2012) 1, pp. 92-99
Persistent link: https://www.econbiz.de/10009549705
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CSR practices and consumer perceptions
Öberseder, Magdalena; Schlegelmilch, Bodo B.; Murphy, … - In: Journal of business research : JBR 66 (2013) 10, pp. 1839-1851
Persistent link: https://www.econbiz.de/10009772360